Foodservice sales have traditionally been challenging to dissect and analyze since there are a variety of industry components that need to be considered. While restaurant owners and their staff may have an in-depth understanding of the industry inside and out, they have often been at a loss of how to grow and expand their sales model. That’s why sales teams increasingly rely on data-driven insights and analytics to unlock the potential of the foodservice market. Brizo offers an expansive board of data points and insights for use in researching, prospecting and marketing as it applies to food service sales.
Sales Prospecting in the Foodservice Market
The foodservice market is complex; multiple players who offer the same service or product exist in the same market, and understanding each local market requires its own unique approach. Knowing what data sets will create the most targeted leads for sales teams is challenging, and without data-driven insights, it can be impossible. Brizo’s data fields are designed to target the foodservice market and create the most relevant and targeted sales leads. With access to comprehensive data sets and analytics, sales teams can build a comprehensive market view and know which leads to target, thus increasing their chances of success.
Marketing to the Foodservice Market
Although sales teams can target leads and understand their local market more effectively with data-driven insights, marketing to this market can still be a challenge. Without the proper data, marketing efforts can become more generic and less likely to resonant with potential customers. Brizo’s data fields and insights empower marketing teams to be more specific and truly craft a messaging that speaks to their audience. With access to comprehensive menus and restaurant tech coverage, campaigns are more likely to attract and convert potential customers, thus leading to closed deals.
Find Kitchens & Expand Operations
Brizo also assists innovative companies to streamline production and strategically expand their brand with market intelligence. Knowing which kitchen specialists or industry connections to target can become impossible without the proper data-based insights, and that’s why data-enriched systems are invaluable. With detailed insights into kitchens and more comprehensive market view, teams can make decisions with confidence and ensure that their production and expansion efforts are always on point.
Closing ideas
As the complexity of foodservice sales continues to increase, data-driven insights and analytics are essential for uncovering a brand’s potential. Brizo’s expansive set of data fields and insights is designed to enable sales teams to prospect, marketing teams to attract, and production teams to expand their operations with confidence. By leveraging data-based insights, foodservice companies and brands can unlock the potential of the foodservice market and accelerate their growth potential.
