The foodservice industry is predicted to reach $630 billion in the United States in 2023. With such large sums being invested into the industry, it is no surprise that there are many questions about food trends we can expect to see in the coming year. In this article, we will answer some of the most frequently asked questions around food trends in 2023.
What Food Trends Can We Expect to See in 2023?
As the foodservice industry continues to grow and evolve, so too will the trends that dictate it. There is no definitive answer to this question as to what we can expect, as trends change and adapt to consumer demands and preferences. However, some of the trends that may become more popular in 2023 include:
• Plant-based foods: Plant-based diets are becoming more popular, especially among younger generations. This means that plant-based options such as dairy-free yogurts, protein-packed bowls and snacks, and vegan “ice cream”are expected to gain more traction in 2023.
• Restaurant tech: Technology has already enhanced the restaurant experience in a multitude of ways, and this is expected to continue into 2023. We can expect more efficient ordering systems, contactless payments, tabletop ordering, and more.
• Food delivery: The pandemic has driven the demand for food delivery services even higher. This, coupled with a rising number of people looking to have their food delivered as a convenience, has meant that more restaurants will need to have delivery as an option in 2023.
• Food delivery: The demand for convenience delivery services has been increasing for a while now, and 2023 is expected to be no different. We can expect more delivery-exclusive restaurants popping up, as well as an increasing number of restaurants offering delivery services.
• Locally-sourced food: Consumers are becoming more conscious of where their food is coming from, and in 2023, they are expected to be even more eco-aware. Restaurants are expected to offer more locally-sourced options in order to meet this trend.
• Healthy fast food: Consumers are becoming more health conscious, and in 2023, they are expected to look to fast food restaurants for healthier options. We can expect to see more healthy, plant-based foods and clean-eating options on fast food data.com/en/platform/’ target=’_blank’>menus in 2023.
• Immersive experiences: To combat the social distancing restrictions due to the pandemic, many restaurants are turning to immersive and interactive experiences to keep their customers entertained. In 2023, we can expect to see more restaurants offering games, virtual reality, and more to make up for the lack of social interaction.
• Ethnic food: Ethnic food is an ever-growing trend in the foodservice industry, and this is expected to continue in 2023. We can expect to see even more niche ethnic foods such as Korean, Spanish, and African cuisine on menus promote more diverse options.
How Does Food Service Data Help to Understand Food Trends in 2023?
Food service data is essential for understanding food trends in 2023. Data from restaurant menus, operation costs, and customer feedback can provide valuable insights into current food trends. By analyzing customer behavior and preferences, restaurants can determine what foods are in demand on the market. This data can also provide valuable insights into what food trends will be popular in 2023 and beyond.
For example, data can be used to identify growing trends, such as vegan menu items, that can be taken advantage of. Additionally, understanding the food service market means understanding customer needs and preferences. Having access to data such as restaurant menus, delivery orders, and customer spending can provide important insights into how the foodservice industry is performing, and how trends may change in the future.
Insights from food service data can also be used to inform decisions about market expansion and operations. For example, data can help to identify which geographic areas have high demand for specific foods, and then inform decisions about where to open restaurants to best capitalize on that demand. Data can also provide insights into the competition, giving a better idea of where a restaurant can excel and where there is room for improvement.
What Are the Benefits of Using Food Service Market Intelligence?
Using food service market intelligence can be extremely beneficial when attempting to understand underlying food trends in 2023. Market intelligence can provide insights into customer behavior and preferences, as well as competitor activities, that can be used to inform decision-making. Additionally, food service market intelligence can be used to identify potential new markets and strategize around the expansion of operations.
For example, data can help to identify which geographic areas have high customer demand for certain foods, allowing a restaurant to target those areas with marketing and promotions. Additionally, data can allow restaurants to tailor their operations and menus based on local preferences and customer demands, ensuring that the restaurant is offering the food that customers want.
Food service market intelligence can also provide insight into competitor activity, allowing restaurants to identify potential areas to gain a competitive edge. By understanding the competition, restaurants can better position themselves in the industry and anticipate changes in the market, as well as create informed strategies around expansion and operation.
The essence
Food trends in 2023 are expected to be diverse and ever-changing. By utilizing food service data and market intelligence, restaurants and food service companies can gain valuable insight into current trends, and use this information to inform expansion and operations. By understanding the industry and the customer needs, restaurants and food service companies can position themselves for success in a competitive market.
