Welcome to today’s ever-shifting world of food franchising. Unprecedented opportunities abound for those who can identify specific local trends and behaviours within the food service market and act upon them quickly and proactively. Yet, there remains one unspoken issue of understanding food service insights that is hiding in plain sight.
To understand where we are headed, it is important to comprehend more about the data landscape within the food service industry. Gain insights into a competitive marketplace and gain an understanding of various elements such as menu composition, customer behaviour, industry changes, pricing, placement and more.
At the most basic level, gaining insights into this and understanding the landscape can be achieved by leveraging rich data points to develop actionable strategies for growth. Featured data fields can include typical consumer behavourial insights such as sales trends, menu trends, customer preferences, local demographics, location coverage, pricing and beyond.
One such platform that can help to unlock the secrets to restaurant franchising successes is Brizo. With the help of this powerful AI powered data platform, established and expanding restaurant chains are able to access real-time data points along with a comprehensive overview of the market landscape.
Sales Prospecting
At its core, sales prospecting is an integral part of staying ahead of the food service game. Brizo assists established and new food service entrepreneurs in understanding the potential customer base for a particular region, as well as, attain a greater understanding of industry trends and customer insights. With readily available insights such as pricing trends, menu trends, demographics, location coverage, sales trends and customer preferences, making informed decisions has never been easier.
Marketing to the Foodservice Market
Marketing plays a crucial part when it comes setting up and expanding a successful foodservice business. Brizo can help track a potential customer’s journey, from initial discovery to conversion, and provide data-driven insights to help make well-informed decisions during the marketing process. Data-driven insights, such as menu trends and customer preferences, are crucial for understanding and strategising better marketing campaigns, as well as, evaluating the effectiveness of successful marketing strategies.
Find Kitchens & Expand Operations
Expanding foodservice operations requires a keen eye for innovation, scalability and sustainability. Along the way, it is essential to understand local market trends to identify competing and evolving markets while introducing new products. Brizo’s data-driven insights helps business owners to seamlessly identify kitchen spaces and menus while staying informed of key menu items across each market. This allows for an easier means of introducing new products while growing in a particular region.
Data Enrichment
Data enrichment can hold the key to a successful food service business in 2021 and beyond. Various elements such as local market insights, customer preferences, consumer behavourial insights, menu trends and customer insights are all necessary when understanding the landscape of the food service industry. With the help of a comprehensive dashboard such as Brizo, understanding and analyzing the data becomes easier and more efficient.
Tapping into the power of a data platform, such as Brizo, can provide valuable insights when it comes to unlocking the secrets of success in the restaurant franchising industry. With thorough data points that cover a wide range of topics, restaurant owners and entrepreneurs can be proactively prepared for ongoing operational and marketing challenges, while gaining a preliminary understanding of the industry landscape.
