The foodservice industry is notoriously hard to navigate. It takes data and research to make the most informed decisions. With advanced technology and data-driven insights, restaurant operators can make more strategic investments in the right areas. Brizo is a data company on a mission to provide smarter data about the food service industry. The insights gathered can inform and improve decision-making that leads to smarter growth.
This article provides answers to some frequently asked questions about food service industry reports and the insights they provide. We will discuss how the data gathers, how to use it for targeted research and prospecting, how to use it for marketing and operations and even how it can enrich business systems.
What is Foodservice Industry Research and Insight?
Foodservice industry research is data-driven insight gathered on the foodservice market. The data can show trends in menu offerings, market share, regional distribution, restaurant tech use and more. It is collected through in-depth research and analysis of the market, and the insights can be used for sales, marketing, and operations.
How is the Data Used for Sales Prospecting?
Using the data, sales teams can better understand prospective buyers, gain a more complete view of their target market, and gain insight into competition. Data-driven insights into the foodservice market can provide a more refined focus to a sales strategy. With more information, sales staff can find valuable prospects more quickly, without missing out on potential buyers.
How Does the Data Help with Marketing to the Foodservice Market?
Understanding the trends of the market can help inform marketing efforts. Knowing who is buying what, where, and when can help to create higher converting ad campaigns. Having a data-driven understanding of the market can make marketing efforts more efficient and effective. This can help to close more leads and generate conversions.
How Can It Help Me Find Kitchens and Expand My Operations?
With detailed information about the foodservice market, it is possible to build a comprehensive view of competitive trends and make informed decisions about operational expansion. Having an overview of market trends and restaurant options can help to speed up the process of building a kitchen. The data can also be useful when deciding where to open a new location or expand operations.
How Can Data Enrichment Help My Business Systems?
Business systems are often enhanced with up-to-date data. Foodservice industry data can provide insights into potential customers, competitive trends, and market growth. This data can be used to fuel customer segmentation, competitor analysis, and production planning. By enriching business systems, businesses can make more informed decisions and plan for the future.