Are you trying to gain more insights into the food service market before making a decision? Do you need data-driven answers to improve your food-related operations and strategically expand your brand? If so, you’ve come to the right place.
In this comprehensive guide, we’ll answer your frequently asked questions (FAQs) on food service statistics. First, we’ll look at what food service statistics are and the value of this data; then, we’ll provide a breakdown on different types of food service data; finally, we’ll cover where to access this data. This guide equips restaurant technology providers, foodservice operators, and industry professionals with a detailed breakdown of data insights and analytics.
Let’s dive into the food service market.
What are Food Service Statistics?
Food service statistics encompass a broad range of data related to the foodservice market. This market includes restaurants, catering services, and other meal delivery services. These insights seek to capture the true customer experience by examining key industry trends in terms of market size, product offerings, and consumer purchase patterns.
A comprehensive look at food service statistics gives restaurant technology providers, foodservice operators, and industry professionals key insights into their target customer group while creating more targeted and informed sales and marketing campaigns. For example, data from food service statistics can provide detailed sales data, customer demographics, growth trends, and benchmarking data for future decision-making.
Types of Food Service Statistics
Food service statistics encompass a broad range of data points and information. This includes data points ranging from menu data, operational data, sales data, customer data, demographics, and industry benchmarking. Below we’ll provide a breakdown of types of food service statistics.
Menu Data & Tech
Menu data and tech provides a detailed analysis of product offerings from the various foodservice operators. This data includes item descriptions, portion sizes, pricing, and customizable menu options. It also includes an analysis of how different restaurants and operators take advantage of technology such as automated ordering, delivery, and mobile payments.
Operational Data
Operational data provides insights into how different operators and restaurants run their business. This data can include staffing data, HR data, and detailed financial data such as performance metrics, payroll, discounts, and billing.
Sales Data
Sales data provides detailed information on purchasing and purchase patterns from various customers. This data includes customer demographics, spending habits, purchase frequency, and segmentation based on different cuisines and preferences.
Benchmarking Data
Benchmarking data provides industry specific comparison for various restaurant and foodservice operators. This type of data offers insights into industry peers, different regional markets, and how different operators stack up against each other.
Where to Access Food Service Statistics
Food service statistics are available through various sources such as foodservice providers, data collection firms, and aggregators. Major players in the industry include Brizo, who provides comprehensive in-depth data collection and reporting services; Knorr, a global foodservice provider offering menu and operational data and insights; and OpenTable, who offers detailed sales and benchmark data for the foodservice industry.
This guide provides an overview of food service statistics – what they are, different types of data points, and where to find this data. These insights are critical for restaurant technology providers, foodservice operators, and industry professionals looking to gain a comprehensive understanding of the foodservice market and improve operations.
