The foodservice industry is constantly evolving, and staying ahead of the curve is key for restaurant technology providers to gain competitive advantages. With new developments arising in both local and global markets, understanding flavor trends is a key metric to stay ahead of the competition. To give you a better understanding of flavor trends in 2023, Brizo provides a board and diverse set of data for an in-depth analysis within the industry.
As an innovator and provider within the industry, you must be aware of current flavor trends and what’s in-demand in the market. In this article, we provide a comprehensive guide to the frequently asked questions surrounding flavor trends in 2023.
What are the upcoming flavor trends?
It’s predicted that spicy and savory flavors will continue to dominate the foodservice industry in 2023. According to a survey conducted by FO International, consumers worldwide prefer flavors such as Korean BBQ, Jamaican Jerk, and Peruvian Aji Amarillo. In addition to global flavors, consumers are increasingly trying localized flavors, including North Indian flavors like Tandoori and Tamilian Curry.
Notably, plant-based proteins is one of the largest emerging trends in flavor. According to a survey by The NPD Group, 54% of consumers aged 18 to 34 are incorporating plant-based proteins into their diets. Blends of spices, ranging from mild to spicy, are being increasingly used to complement the flavor of plant-based proteins.
What flavors have recently become popular?
The foodservice industry is currently seeing a rise in international flavors, including Mediterranean flavors such as Greek, Sicilian and Turkish. Also, Latin American flavors are gaining popularity, including Mexican flavors such as Chipotle and Mango, and Central American flavors such as Yerba and Guajillo.
Sour and acidic flavors such as Kimchi and Harissa are also gaining traction in the foodservice industry. Consumers are looking for dishes that incorporate these flavors in order to add a bit of ‘kick’ to their meals.
How can I stay ahead of the game and make sure my products remain competitive?
Insights from Brizo’s data allow for highly targeted research and prospecting of the foodservice market. This data gives an understanding of consumer preferences and emerging trends within the industry, helping you to stay ahead of the competition.
It’s important that your product remains competitive in your local market. Staying ahead of the curve with products that are up-to-date with current flavor trends will help you to stay ahead of the competition. Consider reformulating your current product to incorporate trending flavors or launching new products that contain those flavors.
How can I leverage new flavor trends in my marketing efforts?
Incorporating new flavors into your products will give you a customer base that is loyal and engaged. Consider leveraging new flavors in your marketing efforts by offering new products with sensational and complex flavors. The more unique and flavorful the product, the more likely it is to draw attention and get consumers engaged with your brand.
In order to successfully launch new products, it is important to have a comprehensive understanding of consumer preferences and emerging trends. Through Brizo, you are able to get accurate insights about the foodservice market and make decisions with confidence.
Final thoughts
Understanding flavor trends in the foodservice industry is essential for restaurant technology providers looking to stay ahead of the competition. As the industry evolves, it’s important to be aware of what flavors are in-demand in order to create products that are competitive and remain relevant. Utilizing the data provided by Brizo allows you to better understand flavor trends in 2023, helping you to make informed decisions when creating new products and marketing materials.
