For franchisors looking to expand their locations around the United States, gaining an understanding of local food trends is essential to confidently make effective decisions, optimize production, and tailor marketing campaigns to their local customers. Knowing which desserts are the hottest trends in the United States foodservice market, however, isn’t always the easiest thing to uncover.
At Brizo, we take the guesswork out of research and prospecting of the foodservice market by providing in-depth, data-driven menu insights and restaurant tech coverage. These insights allow franchisors to stay up-to-date on the ever-changing trends in dessert preferences, and learn more to about the finer points of the food service industry in the U.S. We provide the research and analytics franchises need to find kitchens and expand operations, as well as the industry insights to help attract, convert, and close leads.
In this article, we’ll discuss frequently asked questions that franchisors have about the hottest dessert trends in the U.S foodservice market as well as answer how to go about gaining further insights.
What Are The Latest Trending Desserts In The U.S Foodservice Market?
It’s safe to say that the dessert landscape in the United States has gone through a revolution in the past few decades. With many diners opting for healthier alternatives more and more, it’s become inevitable that the dessert trends in the US foodservice market have shifted accordingly.
Sweet and savory pastries have now become a regular fixture in menus, with a broad selection still available. Bodacious items like pasta pudding and cannoli cake have joined the ranks of classic favorites like crème brûlée. In addition to sweet desserts, the foodservice market has seen an influx of unique savory items as well, such as bacon-parmesan popcorn and mac and cheese cups.
Perhaps the most notable trend in the U.S foodservice market is the rise in popular health-conscious sweet treats, like vegan ice cream, sugar-free mousses, and plant-based parfaits. Diners are increasingly focusing on healthier desserts that still appeal to their sweet cravings.
What Are The Most Popular Desserts In The U.S Foodservice Market?
The latest trends in the U.S foodservice market indicate that some classic desserts are becoming more and more popular. Cheesecakes, with a wide variety of flavors, remain one of the most beloved desserts; and cakes and cupcakes have seen a recent resurgence in the market as well.
Fruit-based desserts, like cobblers, crisps, and pies, have experienced a significant rise in popularity. Some of the most frequently requested desserts include classic American apple pies, cherry pies, and peach cobbler.
In addition, there has been a steady increase in the demand for gluten-free desserts, such as brownies and cookies. Frosted-topped donuts remain an all-time favorite, as do cookies, bars, and other baked treats. Milkshakes and ice creams still remain highly popular, but health-conscious versions of these treats are now also in high demand.
What Are The Essential Elements To Consider When Developing a Unique Dessert Menu?
When putting together a unique dessert menu for customers, there are a few key elements that franchisors should take into consideration.
The very first step is to understand the market trends in the area and incorporate these into the menu. As customer preferences change, there should always be an emphasis on keeping up with the latest trends. Furthermore, franchisors should also make sure that the dessert menu is distinct and diverse enough to cater to different diets. People are increasingly conscious of what they eat and should be taken into consideration when crafting a menu.
The menu should also be designed to include options that are both fun and indulgent by experimenting with interesting flavors, textures, and presentation styles. This helps to ensure it stands out while remaining tasty and attractive enough to keep customers coming back. Additionally, be sure to incorporate items that are fairly easy to make and that can accommodate large orders. This will help to ensure that the desserts are created quickly and efficiently.
Key point
When trying to stay up-to-date on the latest trends in the U.S foodservice market, the key is to have the right data and insights. At Brizo, we make it easier for franchisors to access comprehensive and reliable market insights that can help to ensure the success of their operations. From marketing campaigns to sales prospecting and more, our insights offer the in-depth research and analytics needed to make informed decisions and stay ahead of the competition.
