In today’s rapidly changing foodservice industry, the need for informed decision-making has never been more essential. Restaurant owners, suppliers, and decision-makers need access to comprehensive, up-to-date market insights to inform their strategy and make informed decisions. This is where Brizo provides a comprehensive board and diverse set of data for deeper foodservice market understanding and analysis.
Brizo’s data allows for highly targeted research and prospecting of the foodservice market, offering unique data fields specific to the industry. This includes in-depth menu data, restaurant tech coverage, sales prospecting, and marketing insights. These insights enable restaurant businesses to attract, convert, and close more leads with data-led industry knowledge. Furthermore, Brizo’s data enrichment service enables systems to be equipped with more comprehensive market insights and gives decision-makers the confidence to make informed decisions.
In addition to the data-driven marketing insights, restaurants can also benefit from the insight into their competitors’ data – including menu items, pricing, potential restaurant technology investments, and more. All these areas enable restaurant businesses to streamline their production innovation to better expand their operations. But more than that, invaluable data assists marketing teams in formulating sound business strategies.
For instance, customer behaviour data provides insight into how customers responded to similar offerings from competitors and helps to identify opportunities for growth. Further, augmented menu data identifies any new menu items or rare ingredients unavailable in a region and helps to better understand customer preferences. This is integral to understanding any changes that should be made to the restaurant brand.
Another benefit of Brizo’s service is that it has a focus on market trends – such as the emerging casual-plus dining experience, and the trend toward mobile ordering and delivery services. With insights into the latest trends, businesses can develop strategies to attract more customers and deploy strategies in a manner that engages existing customers. Coupled with augmented menu data, businesses can focus on driving customer loyalty and satisfaction.
It might seem daunting to acquire and analyse all the data required for strategic planning. However, Brizo data solutions offer a full suite of data tools and insights catering to the specific needs of the restaurant industry. The data is presented in an easy-to-understand format, and comes with recommendations from industry experts.
In the ever-evolving restaurant industry, understanding customer behaviour, competitors’ strategies, and the impact of new technology is critical to ensure a successful strategy. With data-driven insights, restaurants can identify key opportunities for growth, better attract and retain customers, and stay ahead of their competitors – all while staying on top of the latest industry trends.
