When it comes to trends in whiskeys, many producers, food service providers, and restaurateurs have a plethora of questions they want to ask for the sake of making sound decisions which allow them to stay informed and competitive. At Brizo, we’ve collected an abundance of data from multiple sources to provide our users with tailored market insights that will nourish their understanding and research of the food service industry and help them drive success with unparalleled data.
The exploration of the analytics market has enabled us to develop a platform which assists our customers with three main areas; sales prospecting, marketing, and data enrichment. Our sales intelligence platform assists them in consolidating and executing corporate research and acquiring leads quickly; our competitive intelligence system enables them to understand market trends and reveal their target audience; and the marketing intelligence system helps them to optimize campaigns and target rare segments with more precise foodservice market insights.
But before businesses can take full advantage of the platform, they must first understand the principles behind whiskey trends before making the plunge and investing in this technology. To help our customers with this, we’ve come up with the following list of frequently asked questions related to whiskey trends, so that they can reveal the best strategies that their businesses can employ.
What Are the Defining Characteristics of Whiskey Trends?
Whiskey trends can be rarely predictable, due to the complexity and speed of changing tastes. One of the main challenges for producers and marketers is that while it’s possible to identify certain trends, gauging the longevity of these trends will remain a mystery. However, several factors are central to whiskey trends. For starters, aging plays an important role in whiskey trends as the perfectionists among consumers are constantly looking for improvements in taste, texture, and quality. So, when new treatments, such as double maturation, are added to whiskeys, it can cause a stir in the market. It’s also important to consider that price tags might not always be reflective of quality, and sometimes cheaper whiskeys can be favored by customers.
What Types of Whiskey Are Popular in Today’s Culture?
Single malt Scotch whiskey is becoming increasingly trendy due to its slightly smoky flavor and versatility. American whiskey is also gaining a following, particularly due to the booming craft distillery market. Rye whiskey is also growing in popularity due to its slightly spicy flavor. Japanese whiskey – made in the same traditional way as Scottish whiskey – is also gaining recognition among enthusiasts.
How Can Restaurants Leverage Whiskey Trends?
Restaurants can leverage whiskey trends by adding a “whiskey-centric” element to their foodie destination, such as whiskey pairings, whiskey flights, or whiskey-infused dishes. They can also use the occasion to introduce new whiskeys to customers, who might be willing to give unfamiliar brands a chance. Participating in important whiskey events and inviting personalities involved in the industry can also be beneficial as it allows restaurants to align themselves with larger whiskey trends.
What Are the Benefits of Using Foodservice Market Insights?
Foodservice market insights are valuable tools for food service providers and marketers as they have the potential to reveal the customer preferences of each segment and identify opportunities for growth. This data can be used by companies to craft data-driven strategies that consider pricing, customer behavior, brand competition, etc. Additionally, insights can help build a unique persons, place and time customer experience, while allowing companies to differentiate their ads and offers from their rivals’ strategies.
Where Can You Find the Best Data Sources for Foodservice Market Insights?
At Brizo, we offer the largest library of foodservice market insights from non-traditional sources, including menu data, supply chain and restaurant tech data. From concept testing to menu optimization, and from competitive analysis to sales and marketing forecasts, our platform enables customers to order data from our massive library and customize it to their tight timelines with unmatched accuracy.
