As franchisors look to expand their brand and its offerings, they must keep up with the ever-changing and evolving food trends in their prospective market. Today’s diner is not only hungry for the latest flavors, they’re increasingly engaged with restaurant technology, marketplace data, and menu analytics. The franchise that can analyze the insights of the foodservice market – menu, tech, and prospecting data – most robustly will have a winning edge as they compete to be the most promising location yet.
Brizo offers unique market data, designed specifically for the food service industry. It allows for extensive research and analysis of sales prospects in the food service arena and creates in-depth menus, technologies, and business trends. Our insights are designed to hone in on the target market and gives franchisors the ability to not only expand their production, but understand their location in the marketplace and analyze their competition.
As 2023 fast approaches, it’s time for franchisors to start looking at the flavor trends that may define the coming year. Keeping them informed and ahead of the game. Here is a look at some frequent questions related to what’s trending in the food flavor world of 2023.
What are the flavor trends of 2023?
The foodservice market is always changing, and flavor trends have shifted significantly over the years. In 2021, popular flavors included Mexican street food, high-end Italian sandwiches, Brazilian flavors, Jamaican jerk-style rubs, vegan desserts, and flavors from East and South East Asia. For 2023, the flavor trends are predicted to stay one step ahead of this curve, with some of the biggest changes likely to be ushered in by vegan food, plant-based proteins, and regional flavors.
Vegan food usually has a wide selection of diverse plant-based proteins, such as chickpeas, Tempeh, jackfruit, legumes, grains, and mushrooms. With an increasing number of vegan options on the market, plant-based proteins are becoming a popular choice for those looking for a more sustainable, animal-friendly diet. Furthermore, the flavor trends of 2023 are sure to reflect plant-based diets, with vegan comfort foods becoming increasingly popular.
As part of the growing trend in plant-based proteins, regional flavors are expected to gain greater prominence in 2023. People are becoming more aware of the origin of their food, as well as the traditional flavors of different regions, which is creating a huge demand for regional flavors. Authentic flavors that reflect a variety of cultures are predicted to appear more often on restaurant menus, giving diners new and interesting flavor experiences.
Organic and whole-food ingredients are also expected to become increasingly popular as part of the flavor trends of 2023. With lower calories and fewer processed ingredients, organic and whole-food dishes are becoming a key trend in the food service industry. People are becoming more aware of the health benefits associated with organic and whole foods, and the use of such ingredients is expected to become increasingly common in 2023.
What technologies are driving the future of the foodservice market?
As the foodservice market continually evolves and diners continually look for new and exciting experiences, technology is playing an increasingly important role. Technology is transforming the way restaurants engage with customers and is allowing them to build greater loyalty from their customer base.
One of the biggest developments in the industry has been the advancement of e-commerce and delivery services. Technology such as mobile apps, games, and online ordering systems have allowed restaurants to offer diners more diverse delivery options, such as subscription services, same-day delivery, and contactless payments. This has had a positive impact on the bottom line of restaurants, as it has enabled them to grow their customer base and make it easier for customers to order their favorite dishes.
Technology is also helping to create a more efficient customer experience. There are now systems in place that allow customers to reserve their table in advance, receive instantaneous notifications on menu items and discounts, and even pay their bills swiftly and securely. Additionally, with the use of artificial intelligence and machine learning, restaurants are able to provide personalized menus and deals, tailored to each individual’s tastes and interests.
Finally, in order for restaurants to stay ahead of the competition, they need to make use of big data. By collecting and analyzing the data of their customers, restaurants can better inform their decisions, making sure that they are catering to their customers’ needs and preferences and have a greater understanding of the competitive landscape.
How can data enrich my businesses operations?
Data is essential for franchisors looking to understand the foodservice market and expand their operations. With data, franchisors can look beyond the current trends and better inform their decisions. Data is the key to unlocking the potential of the foodservice market and provides invaluable insights that can help franchisors stay ahead of the competition and find new opportunities.
Data-driven insights can help franchisors accurately identify consumer preferences and demand. Through the analysis of consumer data, franchisors can look at consumer habits, such as their spending habits and menu preferences, to create more appealing and tailored menus that better fit their customers’ demands. Furthermore, data can also be used to identify potential new locations, as well as analyze local competition and understand how to differentiate their brand from the competition.
Data can also help franchisors streamline production and reduce their costs by more accurate forecasting of demand, supply chain management, and menu engineering. Through in-depth analysis of the data, franchisors can identify potential areas of improvement and look for cost-saving opportunities, such as streamlining kitchen processes or using energy-efficient appliances.
Finally, data can be used to enhance customer engagement and loyalty. Through data-driven insights, franchisors can look at customer sentiment and use this information to shape their customer experience. Data-driven insights can be used to create personalized campaigns, discounts, and loyalty rewards, as well as better inform customer service teams.
