Nowadays, restaurant technology has grown significantly and this has caused account based data solutions to become an absolute necessity for those in the industry interested in staying competitive and informed. As the largest segment in the foodservice industry, restaurants need data-driven insights for a variety of different needs, making it important for them to understand and evaluate the account-based solutions available. This guide provides an overview of how to do that, as well as what key points to consider.
First and foremost, it is important to understand the specific needs of the restaurant and what kind of data they require. This can range from customer demographic information to competitive analysis or even understanding consumer trends. Once this is established, the next step is to evaluate the capabilities and services offered by the various account based data solutions. In general, these solutions will provide access to a wide array of data fields, including menus, customer attributes, sales and marketing data, and so forth.
The range of data provided by these solutions can vary significantly, so it is important to look closely at which data sources and fields each solution offers. Some solutions may provide data from exclusive third-party sources, while others may aggregate existing data from various sources. It is important to make sure the data available meets the specific needs of the restaurant.
Additionally, restaurants should consider the quality of the data available. There are a variety of checks and verifications that can be performed to ensure the data is accurate and up-to-date. As such, it is important to consider how each solution measures and verifies the data that is collected and provided.
When looking for an account-based data solution, it is also important to consider the cost of the solution and the various pricing models. Generally, these solutions are offered on a monthly or annual basis, with discounts for long-term contracts. Some solutions may also offer discounts for restaurants with larger volumes of data, while others may provide discounts for bundles of data sets. Additionally, restaurants should factor in any additional costs they may incur such as training costs or setup fees.
Finally, restaurants should look at the customer support that comes with the account-based solution they eventually choose. Quality customer support is essential in helping to ensure that the data is properly understood and the solution is used in the most effective manner. Most account-based data solutions offer round-the-clock customer service, as well as access to resources and tutorials.
To recap, choosing an account-based data solution for restaurants requires careful consideration of the individual needs of the restaurant, the range and quality of data available, the cost of obtaining the data, and the level of customer support provided. These points should be carefully evaluated in order to ensure that the optimal solution is chosen. With the right data solution, restaurants can confidently propel themselves forward in the market.
