Many restaurant owners are finding that account based data systems are essential for gaining deep insights on the foodservice market. Such systems allow users to gain deeper insight into their market and even target the audience they are trying to reach. Brizo provides a phenomenal board and diverse set of data that is catered specifically to the food service industry. With such data, restaurant owners have the opportunity to perform in-depth menu analysis as well as see what technology is being used.
In this article, we will break down the top 10 things that a restaurant owner should consider when accessing account based data systems for their restaurant. By understanding these 10 facets of account based data systems, restaurant owners will be able to properly equip their team and gain the insights needed to stay competitive in an ever-changing market.
1. Leveraging Sales Prospecting
One of the primary reasons why restaurant owners opt to use account based data systems is to equip their sales team with data-driven insights and analytics. This allows them to uncover unique market insights that their competitors may have missed. Additionally, they can leverage this data to help close more leads and uncover hidden gems that could potentially lead to great partnerships.
2. Attracting and Converting Leads
With account based data systems, restaurant owners can use the information to attract, convert, and close more leads. By analyzing such data, they can understand the market and target their ideal customer in a reliable way. Additionally, restaurants can compare their own metrics to others as part of a benchmarking initiative.
3. Finding Kitchens and Expanding Operations
Restaurant owners can significantly streamline production and innovation by exploring the foodservice market intelligence provided by account based data systems. Through such systems, restaurants will be able to source new opportunities, find new kitchens, and even expand their operations.
4. Enhancing Systems
Restaurant owners can also leverage account based data systems to enrich their own systems. By incorporating the data, they can make decisions with confidence knowing that they have the proper information to make an informed decision.
5. Access To Unique Data Fields
Another benefit to account based data systems is that restaurants can access unique data fields that are not easily available elsewhere. For example, customers can access aggregate-level sales data, sales breakdowns, pricing, and menu trends. This can be incredibly useful for restaurants who are looking to better understand the market they are in.
6. Targeting Customers Easily
By leveraging account based data systems, restaurants can easily target customers by geography, chain size, specials, and customer loyalty. Restaurants can then use this information to better market to their customers and increase conversion rates.
7. Advanced Analytical Tools
One of the main advantages of account based data systems is that they allow restaurants to use advanced analytical tools to better understand the foodservice market. Such analytics tools can help them uncover customer behavior, trends, and even predict future demand. These insights can be incredibly valuable for both small and large restaurants.
8. Greater Insight into Industry Trends
Beyond the advanced analytical tools, restaurants will gain greater insight into industry trends with account based data systems. This can allow them to identify opportunities, understand competitors, and even create advertising campaigns that are tailored to their target audience.
9. Accurate Forecasting
Account based data systems can also help restaurants with accurate forecasting. By utilizing predictive analytics, restaurants can forecast sales and demand much more accurately. This is incredibly useful for short and long-term planning.
10. Smooth Integration with Existing Platforms
Last but not least, account based data systems are incredibly easy to integrate with existing systems and platforms. This allows restaurants to easily transfer data without any issues. Furthermore, restaurants can link account based data systems with other tools to synthesize data and obtain actionable insights.
Account based data systems can provide restaurant owners with a wealth of information regarding the food service market. Equipping their teams with data-driven insights, targeting customers easily, and using advanced analytics tools are just some of the benefits restaurants can experience when using account based data systems. They can make more informed decisions as well as create strategies to effectively market to customers and increase conversion rates.
