Evaluating the Pros & Cons of Restaurant Marketing Analytics Systems

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Restaurant Marketing Analytics Systems

As the foodservice market continues to evolve and modernize, the need for accurate and comprehensive data becomes ever more important. For restaurant technology providers and suppliers, the right data can be the difference in successfully launching a product, acquiring a lead, and ultimately expanding operations. This is where analytics systems such as Brizo come into play – by mining detailed menu, operational, and sales metrics data, providers and suppliers can get a clear advantage over the competition.

In order to better understand the strengths and weaknesses of such systems and how they are best used, let us first discuss the pros and cons of using restaurant marketing analytics platforms like Brizo.


1. Access to Comprehensive Market Insights: With restaurant data systems such as Brizo, users can gain access to comprehensive insights on the foodservice market. This includes in-depth menu data and operation tech coverage, and also up-to-date sales and prospecting trends. This gives providers and suppliers critical information to make better decisions and ensure their product is positioned for success.

2. Streamlined Research and Acquiring Leads: By utilizing the rich data set found in restaurant marketing analytics platforms such as Brizo, users can significantly reduce cost associated with researching and acquiring leads. With fewer wasted resources, user can focus their efforts on reaching their target market and ultimately convert more leads.

3. Data-Driven Intelligence: For users looking to effectively market to the foodservice space, analytics systems such as Brizo can provide them with key insights to better target and optimize their campaigns. With the data set available in Brizo, providers and suppliers can make informed decisions to ensure they are using the latest trends, targeting the right customers, and having the most impactful campaigns.


1. Cost: Brizo is a subscription-based service and, while it can provide huge value to users, the cost associated with it can be prohibitive for some. This cost can be further compounded with the additional cost of setting up infrastructure and training personnel to get the most out of what Brizo has to offer.

2. Limited In-House Analytical Resources: For smaller operations that lack dedicated analytics professionals or departments, the insights found in restaurant analytics systems such as Brizo can be difficult to incorporate into their current operations. This can lead to a lack of understanding and makes it difficult to optimize their data for maximum results.

3. Data Quality: As with any analytics system, the data that is pulled will only be as accurate as the data that is collected, which can vary by source.

When evaluating whether to use Brizo or another restaurant analytics system, users need to weigh the pros and cons and determine what will best meet their needs. For those already operating in the foodservice space, Brizo can provide a comprehensive and powerful analytics platform that can unlock a wealth of market data for their operations. However, for those with limited resources or budget, the cost and difficulty of utilizing the platform may make it less attractive. Ultimately, the decision should be based on the user’s particular goals and objectives.