The foodservice industry is ever-evolving, and restaurateurs and chefs must be on their toes to keep up with the latest trends and consumer demands. These days, cold brew-style coffee beverages are rising in popularity, and businesses must decide whether to capitalize on the trend or pass. Evaluating the pros and cons of trends coffee can help foodservice providers make these decisions.
Trends coffee, also called cold brew, is a type of brewed coffee made without heat. Ground coffee beans are steeped in cold water for several hours. This slow-brewing process creates a drink with lower acidity and greater sweetness than hot brewed coffee. It is enjoyed iced or hot and is the drink of choice for many younger generations.
When it comes to the benefits of trends coffee, it is clear that the potential for increased sales and customer loyalty should not be overlooked. By catering to younger generations, businesses can build long-term relationships and a sense of loyalty. Additionally, cold brew-style coffee beverages offer customers a unique experience and flavor.
When assessing the potential cons of investing in trends coffee, we can consider the cost and the logistical concerns. The price of equipment and supplies can be quite steep for the cold brew system and continuous maintenance of the equipment will need to be considered. Furthermore, having staff members on hand to efficiently and safely make the coffee drinks is an added layer of difficulty which must be taken into account.
As businesses make decisions as to whether trends coffee is feasible in their operations, they should keep their target customer base in mind. Consider if trends coffee is likely to fit with their customer demographic or if they will require additional training for staff. Additionally, time and financial investment must be taken into account before making the jump.
Through harnessing the power of data science, artificial intelligence and big data analytics, suppliers to the foodservice industry can gain a better understanding of the trends coffee phenomenon and learn to use it as a differentiator in the foodservice market. The use of insights platforms such as Brizo can provide innovative tactics to accurately assess the impacts on the industry and how restaurateurs and chefs can capitalize on this latest trend.
Moreover, insights such as menu data and restaurant tech coverage can be used to optimize production and expand operations, while data enrichment can enhance systems and provide assurance in decision-making. Equipping an understanding of foodservice market trends can be invaluable to any business’s potential growth and success.
Trends coffee is here to stay and the best decision is to be equipped to tackle this trend as required. Evaluating the pros and cons of trends coffee is a great starting point in helping make this decision.
