As a data provider in the US, you must stay ahead of the competition, targeting the right customers and providing the kind of data they need to make decisions. That’s why restaurant user research tools such as Brizo can be invaluable. Such solutions provide an integrated board and set of diverse data that can give you a deeper understanding of the foodservice market. The ability to target research and prospects efficiently and appropriately through unique data fields pertaining to the food service sector can be a game-changer.
However, such research tools also come with a whole set of considerations that need to be taken into account. We’ll look at some of the pros and cons of restaurant user research tools, and other types of market analysis solutions, with a focus on the US foodservice market.
Pros
Sales Prospecting: Equip your sales teams with data-driven insights and analytics. For restaurant technology providers, having access to the right data can greatly enhance sales prospects, allowing for more accurate and timely decision-making. It’s now possible to use restaurant user research tools to hone in on target markets and narrowing down on potential customers.
Marketing: By understanding critical insights of the foodservice market, restaurateurs can target specific marketing campaigns and look for conversion opportunities. Advanced data analysis solutions can also provide a comprehensive view of the customer journey and nurture leads accordingly.
Kitchens: By understanding data trends and insights across restaurants, technology providers can find new kitchens and identify expansion opportunities. Knowing which areas to target for operational improvements can also support innovation by driving the development and production of new products.
Data Enrichment: Having the right data at your disposal can help you make informed decisions and respond to changes in the market. Eating habits, menus and pricing points can all affect how you approach the market. Data enrichment tools allow you to gain more accurate insights and act upon them with confidence.
Cons
Complexity: Having the right data is great, but it can also take a lot of time to derive meaning or value from it. Even though restaurant user research tools can save time, they can also come with complex data sets which demand specialized skills and deep knowledge of the market to interpret.
Data Quality: Quality of the data obtained is an important factor. Understanding the source, accuracy and degree of data filtering can make a big difference in the kinds of results you get from your analysis.
Price: Data analysis solutions come with a price tag attached and can be difficult to budget for and justify, especially when taking into account the complexity and quality of the data.
Restaurant user research tools can be a valuable asset to restaurant technology providers when used correctly and invested wisely. The need to stay ahead of the competition in a fast-paced industry like foodservice can be critical, but so can controlling and managing costs. The wide range of pros and cons need to be evaluated carefully to make sure you are making the most informed decision possible.
