As a head of sales for new food products, the thought of expanding into new markets can present a great opportunity. However, it is important to make sure that the research, planning, and decision-making related to sales prospecting in the foodservice market is informed by quality data and insights.
Brizo, a data and insight company, prides itself on providing a powerful and comprehensive set of data for deeper foodservice market understanding and analysis. With an enhanced board and highly targeted research fields, the company’s menu data, restaurant tech coverage, and sales prospecting tools are designed to equip sales teams to enter new markets with confidence.
In this article, we will evaluate the pros and cons of consumer brand tracking. To look at the advantages and disadvantages of tracking consumer brands in the foodservice market, let’s focus on the following key areas:
1.Sales Prospecting
2.Marketing
3.Kitchen Expansion
4.Data Enrichment
Sales Prospecting
Consumer brand tracking provides up-to-date data on product performance, giving potential customers a better idea of exactly what they are buying. Tracking consumer brand performance enables sales teams to make more informed decisions and predictions. Sales teams can use this data to choose the products that will best fit the needs and preferences of a specific customer. This data can also be used to track pricing, market shares, and other metrics to get a better picture of the competitive landscape.
Additionally, consumer brand tracking can be used to identify trends in foodservice markets and jump on emerging opportunities before competitors have the chance. The data that is collected from tracking consumer brands can be organized and segmented to gain a better understanding of customer buying patterns. This allows businesses to anticipate customer demand and prioritize their marketing efforts accordingly.
Marketing
Tracking consumer brands allows businesses to better understand the attitudes and behavior of their customers. This data can be used to customize marketing strategies and increase customer engagement. By creating targeted marketing campaigns, businesses can target customers that have already expressed an interest in a particular product.
Additionally, tracking consumer brands allows businesses to track how customers interact with products, including how long they spend using a product, what features they are using, and the overall customer experience. This information can be used to improve the customer experience and ensure return customers.
Kitchen Expansion
Consumer brand tracking can be used to inform equipment and staffing decisions. By understanding customer demand and trends in the foodservice market, businesses can strategically expand their kitchens and make sure that they have the equipment and staff necessary to meet customer expectations.
Additionally, consumer brand tracking can be used to identify the most popular products and make sure that menu changes reflect customer preferences. By monitoring how customers are interacting with products, businesses can make sure that they are serving the most popular items.
Data Enrichment
Consumer brand tracking provides a wealth of data that can be used to enrich existing system. This data can be used to develop more insight-driven systems and decisions. With a more comprehensive view of customer preferences and trends in the foodservice market, businesses can be better informed when making decisions.
In summary, tracking consumer brands can provide a wealth of data for sales, marketing, kitchen expansion, and data enrichment. While there are some potential drawbacks to tracking consumer brands, such as privacy concerns, the data provides comprehensive insights that can enable businesses to make more informed decisions and strategize better to enter new markets.
