It’s no secret that the food and beverage industry is ever-evolving. With the growing popularity of online delivery services, restaurant technology advances, and consumer demand for new and updated products, restauranteurs and business owners must keep up with the current trends in order to remain competitive.
Fortunately, with the advent of data analytics, deep insights into the food and beverage industry are readily available to help entrepreneurs and industry leaders maximise their success. However, many of the available industry analytics often neglect to consider one key factor – Location.
Location-based analytics are essential for those interested in evaluating the food and beverage industry. By looking beyond industry-wide trends and focusing on individual neighbourhoods or markets, a business has a better chance of tapping into a local consumer base. Similarly, being able to track the success of a food or beverage product in a particular region can help to inform marketing campaigns and decisions around expanding operations.
That’s where Brizo comes in. With their comprehensive suite of location-based analytics, operators and franchisees can go beyond traditional trend analysis to gain insight into local trends, menus, and technology. Through data enrichment and targeted sales prospecting, Brizo helps businesses make decisions with confidence and reach a larger audience.
Sales Prospecting in the Foodservice Market
Sales prospecting in the foodservice market involves analysing and targeting a local consumer base. By utilising location-based insights, marketers and sales teams can effectively reach potential customers with specialised offers that cater to their individual needs.
Location-based data can help identify key sales territories, track current performance in specific regions, and determine which markets a business should pursue in order to grow. It also provides valuable demographic insights, such as the average income for a particular area and the types of restaurants or beverages preferred by local consumers.
Marketing to the Foodservice Market
By combining location-based insights with traditional marketing data, businesses can develop effective marketing strategies tailored to their target customers. Brizo’s data Mitos enables food and beverage industry leaders to run market segmentation, audience targeting, and predictive customer modelling effortlessly.
At the same time, data-driven insights help marketers create and execute hard-hitting campaigns that convert leads into customers. Companies can track the progress of their campaigns in real-time and use that data to refine their marketing strategies.
Find and Expand Kitchens
Location-based insights can also help identify and expand kitchen footprints in the foodservice market. Knowing specific local preferences can help restauranteurs and entrepreneurs streamline production and innovate products catering to the specific demands of each local market.
Equipping the business with knowledge of the local foodservice market can also help to identify strategic points for expansion and capitalise on the potential for local growth.
Data Enrichment
Data enrichment is the process of collecting and analyzing information to enhance existing data. Brizo provides data enrichment services to help food and beverage industry leaders make more informed decisions.
By leveraging location-based insights, businesses can supplement the data they already have with more comprehensive market insights. This ensures that decisions are made with confidence and precision.
At the end of the day, data drives the success of the food and beverage industry. Location-based analytics can help businesses beat industry trends, map and track approaches, identify sales territories, and create successful marketing campaigns.
