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As food trends continue to evolve, so do the beverages being sold in convenience stores. With the rise of energy drinks, craft sodas, and juices, it can be tricky to determine what drinks are more popular and will be successful in particular locations. In order to determine what drinks to add and how to differentiate the drink selection, convenience store owners should take into account the pros and cons of different convenience store drink trends.
Understanding Consumer Preferences
The first step when evaluating convenience store drink trends is to understand what the consumer wants. This means looking at the regional customer base and trying to identify what beverages they prefer. This could include craft beers in certain parts of the country or energy drinks in others.
It’s also important to take into account the age and lifestyle of the consumers. For instance, millennials are more attracted to craft beers compared to other generations. Likewise, energy drinks tend to be more popular with younger customers. This should also factor into the decision-making process when deciding what beverages to offer.
Analyzing the Market Trends
When evaluating convenience store drink trends, it’s important to research and analyze the relevant market. This involves studying the sales data from other stores in the area, looking at the different types of drinks being offered, and comparing them to the preferences of the local consumer base.
Foodservice market intelligence, such as that provided by Brizo, can be incredibly helpful in this regard. It can provide comprehensive data about the different types of beverages that are popular and the ones that are on the rise. This can help convenience store owners identify which drinks to add and which to keep.
Measuring Performance
Once a selection of drinks has been identified, it’s important to monitor their performance. This means collecting data points such as sales numbers, customer feedback, and even reviews. Through this, convenience store owners can track what’s working and what is not.
This helps them make more informed decisions about what drinks to add or remove from their inventory. This is key to staying ahead of the competition and ensuring that customers are satisfied with the drink selection.
Understanding the Cost of Beverages
In addition to consumer and market trends, convenience store owners should also consider the cost of different beverages. This includes not only the cost of buying the drinks, but also storing them, stocking them, and dispending them. It’s important to consider all of these factors, as they can directly affect the profitability of the drinks.
For example, energy drinks tend to have higher profit margins than other types of beverages. However, they also have a shorter shelf life, which means that convenience store owners must be prepared to restock them on a regular basis. This is something to consider when weighing the pros and cons of different convenience store drink trends.
Conclusion
Convenience store owners have a lot to think about when evaluating convenience store drink trends. They must consider the preferences of their customers, analyze the competition, measure performance, and understand the cost of beverages. Through this process, they can find the drinks that are both popular and profitable.
