The restaurant industry has evolved drastically over the past decade, and this trend has only accelerated with the outbreak of the COVID-19 pandemic. Restaurants must stay updated on the latest technology in order to remain competitive, and a key part of this is the use of data analytics programs to help measure performance and improve operations. With the availability of advanced analytic tools, restaurant technology providers are now able to provide comprehensive solutions for evaluating and understanding restaurant PR analytics programs.
With a multitude of restaurant PR analytics programs available, it can be difficult to determine which solution is the right fit for your organization. To make this decision easier, there are four key factors to consider when evaluating these programs: data enrichment, sales intelligence, competitive intelligence, and marketing intelligence.
Data Enrichment
Data enrichment is the process of adding additional information to existing data sets. This additional data can allow restaurants to uncover insights that can be used to improve their operations or target specific customers. When evaluating a restaurant PR analytics program, make sure it includes data fields specific to the food service industry which can provide accurate and comprehensive insights into the restaurant’s performance. These insights can usually be accessed through an easy-to-use interface.
Sales Intelligence
Sales intelligence software enables restaurants to quickly find and contact potential customers. This can include producing detailed sales leads and prospecting with industry insights. To make the most of these features, the analytics program must leverage data science, artificial intelligence and big data analytics to deliver the most accurate results.
Competitive Intelligence
Competitive intelligence solutions can help restaurants stay ahead of their competitors by monitoring industry trends and identifying the latest offerings from their competition. This data-driven analytics program must be tailored to the specific needs of the restaurant industry in order to provide the most up-to-date insights to make informed decisions.
Marketing Intelligence
Using marketing intelligence, restaurants can optimize their campaigns and target their ads with unparalleled accuracy. With consumer data and trend analysis, the analytics program can make sure the restaurant’s message reaches the right customers and minimizes the amount of time and money spent by the business on ineffective marketing tactics.
By evaluating and understanding restaurant PR analytics programs thoroughly, restaurants can gain insight into their operations and maximize their profitability. With the right analytics program equipped with comprehensive foodservice market insights, restaurants can equip their sales teams with the data-driven knowledge they need to propel their business forward.
