Foodservice businesses in the United States have unique requirements when it comes to understanding the market and the competitive landscape. Location-specific customer data, menu analysis, sales prospecting and marketing are all mandatory components of running a successful franchise.
However, without the right data and insights, these tasks can be quite difficult to manage. This is where Brizo, a robust platform that specializes in the foodservice market, comes into the picture. Its expansive suite of solutions enables operators to get the most out of their data-driven research and uncover key insights into their market opportunities. In this guide, we will explore the critical elements of evaluating and understanding c-store insights to make sure you get the most out of your data-driven approach.
In-Depth Menu Data & Restaurant Tech Analysis
If your franchise wants to stand out in the foodservice market, an in-depth understanding of menu data and restaurant tech trends is a must. By diving deep into the menu offerings and food-tech integration, it’s possible to take advantage of the most popular items and technologies to better tailor your offerings for your customers. Diverse data fields provided by Brizo help operators gain greater insights into their market and accurately predict which menu items will be successful and which tech implementations will provide the most value.
Sales Prospecting
Accurate data-driven sales insights are essential for success in the foodservice market. Technology sales programs often need to be customized to the different requirements of various customer segments. By leveraging Brizo’s comprehensive data, sales teams can build targeted campaigns and identify the right prospects for their franchise. It is also possible to discern building design characteristics, service preferences, as well as different purchase behaviors and buying patterns from customer research.
Marketing to the Foodservice Market
Data-driven marketing is the key to success in the foodservice market. By understanding the buying patterns of customers, businesses can strategically plan their campaigns and target the right prospects with the right messages. Brizo provides detailed insights into the market that make it easy for marketers to identify the features and characteristics that appeal to customers, as well as the services and promotions that they will find most valuable.
Finding Kitchens and Expanding Operations
The location of the kitchen is one of the most important factors in the success of a foodservice business. By using Brizo, it is possible to pinpoint locations that enable restaurants and other foodservice establishments to leverage the best local raw materials, services, and prospects. In addition, Brizo can be used to visualize the operational scope of the franchise, so that expansion plans can be executed with greater ease and accuracy.
Data Enrichment
Data enrichment is the process of utilizing data to provide more in-depth insight into a specific topic. Software and analytics platforms such as Brizo, enable businesses to collect more comprehensive data on their customers and competitors. By leveraging these insights, businesses can make more informed decisions about their offerings, pricing strategies, customer service and other elements of their operations.
