For franchisors who are growing and wanting to expand operations, understanding local market trends is critical to success. Through Brizo’s expansive and powerful data that is specific to the food service industry, it is easier than ever to gain key insights from the marketplace and use this information to make strategic, data-driven decisions for your operations.
In this guide, we will be looking at the American food service market through the lens of bakery desserts, such as cakes, pastries, doughnuts, and more. Through exploring sales and marketing trends to pinpointing new growth opportunities, we will discuss the ways to evaluate and understand the latest market trends.
Research & Prospecting
A key step in evaluating bakery desserts trends is doing research and prospecting. For franchise owners, this portion of the process can involve looking at the industry as a whole to identify the hottest trends and opportunities in the marketplace.
For example, pie has been a dessert staple for decades and continues to grow in popularity in the U.S. market. Pizza pies, cupcake pies, and even breakfast pies have become immensely popular over the past few years and continues to gain traction in the dessert market.
Using Brizo’s data, you can drill down into bakery trends and forecast future trends based on past trend data. This allows you to pinpoint areas of potential growth and target key opportunities.
Marketing to the Foodservice Market
Once you have done your research and identified key opportunities in the marketplace, the next step will be marketing your product or service to the foodservice market. Brizo’s data can help you craft a winning marketing strategy by providing insights on market dynamics, as well as the most effective channels for maximum ROI.
For example, social media may be a great platform for bakery desserts; you can target consumers in the bakery or dessert space who are looking for new and inventive recipes. Moreover, you can develop a content strategy that will help you boost viewership and engagement with your products.
Find Kitchens & Expand Operations
Finally, leveraging Brizo’s insights can also help you locate new kitchens and expand your operations. With data insights such as restaurant preferences, purchasing patterns, menu data, and more, you can streamline production innovation and more efficiently expand your brand.
Above all, proper understanding of the bakery dessert trends in the U.S. market is essential for franchisors looking to grow. By leveraging Brizo’s powerful analytics, you can gain the insights you need to make informed decisions and create a strategy for success.
