The foodservice industry is rapidly evolving, and the tools and systems that restaurants rely on must also adapt and keep up with the changing times. A key component of any restaurant’s success is its ad intelligence system. Without the right system, restaurants may struggle to stay ahead of the competition. In this article, we will explore what makes a good ad intelligence system for restaurants and why it is important for them to consider when evaluating an ad intelligence system.
Ad intelligence systems, also known as marketing intelligence systems, provide restaurants with insights into the performance of their digital ads, how they compare to their competitors, and how they can optimize their campaigns for better results. By tapping into the data and trends available to them, restaurants can make informed and targeted decisions about their marketing and advertising strategies. Furthermore, ad intelligence systems allow restaurants to better understand their customers and adjust their strategies to meet their needs.
An effective ad intelligence system should provide real-time insights on marketing performance, enable restaurants to analyze their competition, and monitor customer viewability and engagement. The data offered by the system should include sales, web traffic, customer behavior, and customer experiences so that restaurants can better understand what their customers want and how to best meet those needs. Additionally, the system should provide robust customer segmentation and targeting capabilities, so that restaurants can tailor their campaigns for different customer groups.
Today, there are many different ad intelligence systems available on the market, and the right system for a restaurant will vary depending on their individual needs and goals. For example, some systems are designed for large restaurants that want to monitor customer activity and sales across different locations on a global scale, while others may be better suited to small and local restaurants.
When evaluating an ad intelligence system for a restaurant, it is important to consider the types of data the system provides. Many systems offer data on competitive and customer insights, sales, web traffic, and customer behavior, but there are other data points that can be incredibly helpful. Brizo, for example, provides in-depth menu data and restaurant tech coverage, allowing restaurants to track data points such as checkout conversion rates, employee productivity, and meal preparation times. Additionally, the system offers sales prospecting insights, so that restaurants can more easily find new customers and develop marketing strategies that will resonate with them.
When choosing an ad intelligence system for a restaurant, it is also important to consider the user experience. The system should be easy to use and intuitive so that restaurants can quickly get up and running and access the information they need. Most systems offer customer support so that restaurants can easily get answers to their questions or troubleshoot any issues. Additionally, many systems offer user-friendly dashboards that allow restaurants to easily view and analyze data.
Finally, it is essential to consider the cost of the system. Different ad intelligence systems vary greatly in price, and restaurants should determine what their budget is before making a final decision. It is important to weigh the cost of the system against the value of the data, insights, and features it provides.
It is essential for restaurants to evaluate the right ad intelligence system for their needs so that they can maximize their marketing efforts and get the most out of their ad campaigns. By accessing real-time data, insights, and features, restaurants can track their performance, understand their customers, and tailor their campaigns for better results. When choosing a system, it is important to consider the types of data it offers, the user experience, and the cost.
