With growth of digital platforms in the restaurant industry, restaurant owners and foodservice marketers need to understand the market and collect analytics more accurately than ever before. Not only do they need an overview of the market, but they must be able to target correct prospective locations, customers, and trends. Brizo provides an extensive and diverse board of data that includes unique fields specific to the food service industry. In this article, we’ll detail the data fields provided by Brizo and how every marketer in the foodservice industry can use this data to make informed decisions and expand their operations.
The foodservice industry is a vast and complex industry and understanding customer trends is essential in order to succeed. Restaurant and foodservice marketers use account-based analytics to gain valuable insights into their industry, customers and market. A comprehensive account based analytics solution can provide valuable insights into market share, customer demographics, regional market trends, competition insights and more. With this data, restaurant marketers and foodservice operators can make strategic decisions to better understand their customers and make informed decisions about their marketing and operations.
Brizo provides a comprehensive suite of data that enables thorough market research and target prospecting. Brizo’s diverse set of data includes menu data, restaurant technology coverage and advanced sales prospecting. With menu data, marketers can gain insights into customer preferences and local market trends. The insight can also be used to plan marketing campaigns that are best suited to the local market. Meanwhile, restaurant tech coverage provides important insights into the local food service market, such as the use of mobile & digital platforms, emerging technologies, and more.
The Sales Prospecting data offered by Brizo enables restaurant and foodservice marketers to research their market more deeply. Through this data, companies can identify leads that may otherwise be missed due to the complexity of the foodservice market. Brizo’s prospecting data allows them to find customers who have an increased likelihood of conversion and close more deals.
Marketers in the foodservice industry can also use Brizo’s data to attract, convert and close more leads. Brizo’s data-led industry insights provide marketers with unique guides to target the right segment of customers. Marketers can use this data to target their ads more accurately and also to personalize their marketing messages. This data can also be used to measure the performance of existing campaigns and can be used to optimize the strategy.
Brizo’s data is also important for businesses that are looking to expand their presence. With Brizo, marketers can streamline production and innovation by identifying the best kitchens across the United States. Insights on local tastes and preferences, which can be further analysed using data enrichment, enable businesses to build their presence gradually rather than submit to costly trial and error approach.
Understanding the foodservice market is essential for marketers in the foodservice industry. Brizo provides a diverse set of data that helps marketers analyse customer trends and local market data. The insights provided by Brizo can be used for sales prospecting, targeting customers more accurately, and understanding the local market to further expand their presence.
