For those looking to understand and evaluate ad intelligence tools for restaurants, pertinent market insights are essential. But it can be difficult to obtain accurate market data, analyze it correctly and gain a meaningful understanding of its implications for the foodservice industry. Fortunately, with the help of ad intelligence tools like Brizo, restaurants can now gain greater insights into marketing strategies, sales prospects and operations expansion. In this guide, we’ll provide an overview of how to use these intelligence tools and the key advantages they hold for foodservice businesses.
Marketing to the Foodservice Market
Through ad intelligence tools like Brizo, restaurants can better understand the foodservice market. Specifically, these tools provide deeper insights into menu data, restaurant tech coverage and more. As such, companies can use this data to correctly identify high-value customer segments, understand the hot spots for purchase decisions and fine-tune their online presence to the right customers.
For example, one of the main advantages of using Brizo lies in its ability to target customers by their preferences and lifestyle. This data can help marketers accurately customize content to resonate with customers, build personal relationships with them and entice them with offers that directly address their preferences.
Moreover, through the use of restaurant intelligence tools, restaurants can measure the results of each campaign and adjust their approach accordingly. With noble insights into trends within the foodservice industry, restaurant businesses can understand which ad campaigns have been successful and continue to focus their marketing efforts accordingly.
Sales Prospecting in the Foodservice Market
Using an ad intelligence tool also has big implications for sales teams. By understanding the foodservice market in greater depth, businesses can accurately identify the best prospects, note the right time to contact them, develop messaging tailored to them and ultimately close more leads.
An example is the ability to see the number of reviews generated within a certain period of time for a restaurant – this can give a sales team a better sense of who to target and when to reach out. Similarly, Brizo’s insights into pricing and menu options can enable sales teams to modify their approach so as to establish stronger connections with customers.
Find Kitchens & Expand Operations
With access to detailed insights into the foodservice market, companies can also use ad intelligence tools to help them expand their operations. Through data enrichments like detailed demographic information, operating hours, and ratings, businesses can quickly find restaurants to match their flavors and budget.
For instance, with Brizo’s insights, businesses can compare the quality, price, and menu of local kitchens. This can help them decide where to best set up their next restaurants and customize offerings accordingly.
Wrapping up
Ad intelligence tools like Brizo provide restaurants with in-depth insights into the foodservice market. Companies can gain tremendous advantages from these tools, be it in the form of better marketing campaigns, more qualified sales prospects, or merging with the right kitchens during brand expansion.
