With the meteoric rise of influencer culture, it stands to reason that their insights would become extremely valuable for foodservice businesses. In fact, many franchisors are expanding their reach in the food industry by leveraging the power of influencers’ networks and tailoring their marketing strategies to tap into the potential that influencers provide. However, before franchisors jump into the world of influencers, it’s important to understand the pros and cons of influencer insights when it comes to evaluating the foodservice market.
Brizo, a leader in the foodservice industry, provides deep data and extensive market research that help franchisors make the right decision about expanding their food service businesses. With in-depth menu data and sophisticated restaurant technology analysis, franchisors get a thorough understanding of their target market so they can successfully plan their expansion. Along with sales prospecting, menu development, marketing strategies, and increasing operational efficiency, franchisors now have the power to gain key insights from influencers and apply them to their operations.
The power of influencers isn’t to be underestimated; they can provide a wealth of benefits to franchisors in the food service industry. From accurate market research and custom content creation to increased visibility and loyalty, influencer marketing has the potential to significantly improve their chances for success in an ever-competitive market. However, there are also some potential drawbacks to consider.
For one, due to the immense number of influencers, it can be difficult to accurately assess who to trust and who would be providing the most reliable insights for franchisors. For instance, some influencer analysts might be biased in their views, while others might be presenting highly inflated claims in order to receive more commissions. Additionally, the results and data provided by influencers may turn out to be inaccurate or outdated, leading to a potential misstep and wasted time and finances.
Furthermore, determining the best kind of content to promote your foodservice business is an essential aspect that franchisors need to take into consideration. Some content may have a higher visibility and engagement rate when shared by an influencer, but might not be the most suitable for a franchisor’s brand. As such, it’s important to carefully evaluate the kind of content that influencers are pushing and how it ties to a franchisor’s brand goals.
Lastly, influencers can potentially have an impact on the franchisor’s reputation with their audience; an influencer’s opinion can have a huge influence on their followers and, if it’s not in line with the franchisor’s values or brand message, it can potentially harm a franchisor’s business. As such, franchisors must take extra caution to examine the credentials and reputation of influencers before enlisting their services.
Overall, franchisors have the ability to gain useful insights into the foodservice industry from influencers. In particular, they can receive valuable market research, create unique content, and build a loyal fan base among influencers’ followers. However, franchisors need to be aware of the potential risks that come with trusting influencers, such as inaccurate information, inappropriate content, and a potential negative impact on their reputation.
