As sales and marketing teams become increasingly reliant on technology-driven solutions to better understand and reach their target audiences, the need for data-driven, account-based analytics programs becomes as essential as ever. Now more than ever, foodservice distributors must be aware of the special insights that Brizo brings to the table when it comes to uncovering the otherwise elusive roadmap for success in the foodservice market.
As the leading data platform for the foodservice industry, Brizo carefully combines and enriches data fields in a way that allows foodservice distributors to gain a better understanding of the industry—from menu data to restaurant tech trends. With this newfound insight, sales teams are better prepared to uncover the best prospects and marketing teams can develop strategies that help to attract, capture and convert those leads. In other words, Brizo’s analytics platform provides the expertise that sales and marketing teams need to win in the foodservice space.
So, what are the best practices for evaluating and understanding account-based analytics programs for restaurants? Here is a comprehensive guide to successfully navigating this nuanced landscape.
Data Access and Accuracy
The most important aspect of any analytics program is the data itself—from the breadth of the information provided to its accuracy. To begin, it’s prudent to look for a comprehensive offering that provides insight into the distinctively-matched data fields that are specific to the foodservice industry. These include trending menu items, prices, and restaurant tech trends, as well as behavioral and lifestyle insights and more. Next, you’ll want to ensure that the data being made available is accurate and up-to-date. The best way to do this is to audit the source. Make sure it comes from trusted organizations and is checked regularly for accuracy.
When it comes to actually using the data in practice, it’s important to evaluate the usability of the software. While this step can often be overlooked, it’s essential to make sure the analytics program is easy to use and makes sense to those unfamiliar with the software. Look for basic governance features, like data-control capabilities, unified reporting, and an intuitive user interface with drill-down options. These days, many programs also offer integrations with popular BI/analytics technologies such as Tableau, TIBCO Spotfire, QlikView, and Oracle for further customization and control.
Cost of Ownership
It’s also important to consider the total cost of ownership when taking on an analytics program. Keep in mind that, while some platforms offer low costs or even free trials to get started, the maintenance and upkeep of these programs can quickly add up. Be sure to check on any associated recurring fees, as well as additional costs associated with accessing the individual data fields.
Finally, look for an analytics solution that offers a secure and reliable experience. Make sure the software is GDPR- and CCPA-compliant, with best-in-class security measures that protect your data from phishing, malware, and other malicious software attacks. Data security should be treated as a priority—in the event of a breach, the repercussions can be immeasurable.
At the end of the day, Brizo provides the expertise that foodservice distributors need to uncover new opportunities and maximize their sales and marketing investments. With the right account-based analytics solutions in place, you can gain an invaluable, data-driven understanding of the foodservice market and build upon your success.