When evaluating account based analytics apps for restaurants, most people don’t consider the powerful insights that can be obtained from combining targeted market research with comprehensive menu data. Brizo provides a board and diverse set of data that not only unlocks hidden knowledge, but enables businesses of all sizes to make meaningful decisions to drive technology and operations, align sales and marketing strategies, and tap into new opportunities.
For enterprises operating in the foodservice market, Brizo offers an unparalleled source of market information and analysis. Its database provides a wealth of data that can be used to develop more effective sales and marketing strategies, and discover intelligence to optimize kitchen operations. By leveraging the powerful data insights from Brizo, foodservice businesses can gain a better understanding of the market and successfully expand their operations.
Sales Prospecting in the Foodservice Market
Brizo equips sales teams with valuable data-driven insights and analytics that can be leveraged to develop more effective prospecting strategies. Sales teams can target prospects based on the type of restaurant, location, cuisine, menu item or other criteria. Additionally, Brizo provides point-of-sale data on guests’ foodservice activity—including customer check size, payment methods, restaurant loyalty and rewards—which equips sales teams with the data that enables them to identify prospective customers and develop targeted campaigns.
Marketing to the Foodservice Market
Businesses can leverage Brizo’s data-led industry insights to better attract, convert and close more leads. By understanding where customers are spending the most, businesses can develop more effective marketing campaigns that relate to the types of restaurants, cuisines and menu items that customers prefer. Additionally, businesses can segment customers based on their demographic characteristics and explore trends by location to develop more effective strategies for targeting new customers.
Find Kitchens & Expand Operations
Brizo provides invaluable menu data and insights which can be used to pinpoint market opportunities and enable businesses to expand operations. With powerful technology-driven analytics, businesses can assess menu formats, recipes, the ingredients used in specific dishes and speed to table—which enhances their ability to accurately predict customer demand and streamline operations.
Data Enrichment
Brizo is also an invaluable source for enriching existing systems with additional comprehensive market insights. These insights can provide businesses with greater clarity and confidence when making decisions, especially when consolidating data from different sources. Businesses can also leverage these insights to nurture customer loyalty and identify opportunities for additional revenue streams.
