Franchising is a booming market that’s becoming increasingly competitive and to stay above the competition, there are a few essential pieces of knowledge that need to be well understood. Food and beverage (F&B) consumer research is an important tool that can be used for evaluating and understanding the foodservice market. To stay ahead of the competition, franchisors must understand the ever-evolving trends in the market and, more importantly, how to best use F&B consumer research to their advantage.
When it comes to evaluating and understanding F&B consumer research, there are a few key points to keep in mind. First and foremost, it’s important to understand the data and insights that are available to you. Brizo has a comprehensive board and diverse set of data ready to use. This allows extremely targeted research and prospecting of the foodservice market, which includes in-depth menu data and restaurant tech coverage.
Second, it’s important to keep sales in mind. Using F&B consumer research, you can equip your sales team with data-driven insights and analytics. This will help them understand local food trends and make it easier for them to close deals. As franchisors look to expand into new locations, it’s important to understand local food trends as well as the needs of potential customers within those locations.
Third, marketing is an essential element for any franchisor who wants to be successful. F&B consumer research can help you attract, convert and close more leads with industry-specific data-led insights. You can also use it to streamline production innovation and strategically expand your brand. With this in mind, you need to leverage the data to make sure you’re getting the most out of it.
Finally, data enrichment is another important factor when it comes to F&B consumer research. This data can be used to enhance your systems, giving you a more comprehensive picture of the market trends. It can also give you the confidence and understanding you need to make better decisions.
By leveraging the powerful insights provided by F&B consumer research, franchisors can make smarter choices for their business. Understanding local food trends, utilizing sales tools, and making the most of marketing data are just a few of the advantages they can gain. Meanwhile, data enrichment tools can give them a clearer understanding of their markets and customer base, helping them make informed decisions that will have a positive effect on their business.
