As the foodservice market continues to evolve, it is important for food and beverage distributors to consider the new trends to stay ahead of the competition. With the introduction of new technology and changes to customer preferences, understanding the future of foodservice can be a complex task. This article looks at some of the key trends in 2023 that food and beverage distributors should consider, so that they can remain competitive and capitalize on opportunities in the industry.
New Purchasing Habits
With consumers increasingly leading busy lives, convenience is becoming more important than ever before when it comes to foodservice. As a result, this has led to a number of changes in customers’ purchasing habits. This includes increasing demand for delivery services, as well as more people opting for ready-made meals over cooking from scratch. As a result, food and beverage distributors should consider ways to meet these changing needs, while ensuring that they maintain high standards of quality.
Growth of Wall-less Restaurants
The idea of ‘wall-less’ restaurants, a concept within the larger trend of the ‘experience economy’, is increasing in popularity. With little or no physical infrastructure, these types of foodservice establishments eliminate the need for a traditional restaurant space and the associated costs. Wall-less restaurants typically focus on convenience and provide an alternative foodservice option that appeals to customers, particularly in high-density metropolitan areas.
Advancements in Technology
Within the foodservice industry, technology is becoming increasingly prevalent, helping to revolutionize how businesses can operate. From artificial intelligence (AI) that aids in the ordering process, to kitchen automation that streamlines the production process, there are a variety of opportunities for food and beverage distributors to leverage technology. Artificial intelligence can also be utilized for predictive analytics, which can be used to better understand customer preferences and develop targeted marketing strategies.
Data-Driven Insights
As the foodservice industry continues to become increasingly data-driven, food and beverage distributors should consider what type of data they may need to gain further insights into their customers and the industry. By using data-driven insights such as Brizo’s menu data and restaurant tech coverage, distributors can not only enhance their understanding of the market, but also gain a competitive edge. This in turn can be used to help drive sales, inform marketing strategies and improve operations.
More Conscious Consumers
As the conversation surrounding sustainability and environmental impact continues to grow in importance, so does the demand for foodservice with a reduced impact on the environment. Consumers are beginning to prioritize sustainable ingredients in their food choices, with environmental concerns increasingly influencing purchasing decisions. As a result, distributors should take measures to ensure that their products are seen to be ‘green’ and that they are promoting sustainable practices.
There are a number of new trends that food and beverage distributors should consider when evaluating the foodservice market of 2023. By focusing on things like changing customer preferences, the growth of wall-less restaurants, advancements in technology, data-driven insights, and more conscious consumers, distributors can ensure that they remain competitive and can capitalize on opportunities in the industry.
