The foodservice market landscape is ever-changing, with new trends and technology emerging all the time. This is true even for individual foods or food items. Seafood, in particular, is a rapidly-evolving part of the foodservice mix, with menu offerings, innovation, and customer demand evolving as popular tastes and climate change enter the mix.
For suppliers, restaurants, and other foodservice providers, seafood is always a hot topic—and having the insights needed to capitalize can be the key to success. By leveraging data-driven insights, you can better plan for menu trends, maximize your efficiency and sales prospects, and bring your business to the forefront of the seafood industry. In this article, we’ll dive into the strategies and tools necessary to get started on seafood menu trends and capture those precious sales.
Sales Prospecting in the Foodservice Market
Sales prospecting is a constant need for foodservice companies, and having the right data can make all the difference in hitting customer targets. With insights from data-driven platforms like Brizo, you can gain an understanding of the seafood menu trends happening across the market, including data on the types of proteins, proteins to accompaniments, and the variety of proteins being sold. You can also use these insights to uncover potential customers who are likely to be interested in your product or service.
Beyond this, trends offer up data-driven visualizations of seafood market growth over time, regional sales channels, and even average profit margins for proteins at each restaurant. With these insights, you can craft a picture of the market and begin mapping out your approach to sales and marketing.
Marketing to the Foodservice Market
Capturing sales opportunities is only one side of the foodservice equation. To fully capitalize on market trends, you need to be able to effectively market and capture those customers, too. One of the most important strategies for marketing within the foodservice market is crafting highly-targeted campaigns.
With Brizo’s data-driven analysis, you can better determine the most effective channels for investment, pinpointing ideal customers and target demographics. This insight can also be used to test the efficacy of campaigns quickly market offerings and initiatives into the competitive market.
Find Kitchens & Expand Operations
Once you’ve identified the channels and marketing strategies necessary to capture customers, the next step is to find the right kitchens and expand your operations. This process involves finding the right opportunities to partner with, developing relationships with restaurants in the area, and optimizing production and production efficiency.
Using insights from data-driven platforms like Brizo can help make this process easier. Data analysis can uncover opportunities to export and import seafood offerings, lower the cost of goods sold,and expand your reach into local and regional markets. This can help you to create and launch new products that better capture market trends, identify potential customers, and develop more efficient production models.
Data Enrichment
Data enrichment goes hand-in-hand with understanding seafood trends and potential buyers. At the most basic level, understanding the key data points necessary to understand the proficiently utilize the data is critical—from properly analyzing sourcing or billing information to expediting payments and collecting the right metrics. With the right approach to data enrichment, the benefits become obvious—from improving financial operations to understanding how to better craft supply chain solutions.
With that in mind, data-driven insights can help enrich your existing system with more comprehensive market insights. This will help drive more informed decision making and will ensure that you’re well-positioned to capitalize on the latest trends.
Getting started on seafood menu trends doesn’t have to be a daunting task. With the right understanding of the market, access to high-quality insights, and a willingness to invest in data enrichment, you can put yourself on the path to success. All it takes is taking the first step—and with the right approach, all the rest will follow.
