Case Studies

Dickey’s BBQ Pit & Brizo FoodMetrics: the perfect pairing for smokin’ hot growth

  • What really caught my eye was we did a filtered search for 5 locations or less, and selected direct email, and 230K emails came up. That really opened my eyes to Brizo’s capabilities.

    Dickey's Barbecue Pit

    Gage Anderle
    Director of Virtual Brands, Dickey’s Barbecue Restaurants Inc.


Serving authentic Texas BBQ since 1941 and now operating 500+ restaurants around the globe, Dickey’s is a grilling institution with deep roots. Currently operating three virtual brands, they’re looking to move into new venues like hotels, movie theaters, and commissary kitchens.

Dickey’s is on the hunt for restaurant operators and partners who can support the virtual brand expansion while maintaining their high standards and predictable ROI.

Brizo FoodMetrics has all the right ingredients and is ready to serve.


Using outbound channels to reach out to prospective restaurants, Dickey’s is primarily targeting foodservice establishments that fit their ideal operator profile and can successfully manage the added capacity and quality.

Through the Brizo FoodMetrics’ Foodservice Market Analytics platform, Dickey’s is able to:


Dickey’s is now savoring the benefits of:

Want to squash your competition and eat their lunch? Sample our delicious foodservice analytics for yourself and go to market faster.

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