Are you a franchisor looking to expand operations in the foodservice market? With the right tools and insights, your brand can achieve higher levels of growth and success. Brizo provides data and analysis to help you better understand the foodservice market and optimally expand your brand. Our data allows you to gain a sharp edge over your competition and gain more leads. This article will cover the importance of having a board and diverse set of data and how it can help in sales prospecting, marketing, finding kitchens, and production expansion.
Foodservice is a vast and complex business. Data analysis is a powerful way to dissect it into its core elements and gain current market trends. We all know about the basics of evaluating restaurant data, such as the number of locations, customer demographics, and food sales. But when it comes to further evaluating performance, many franchisors are missing out on critical data that can give them a boost in the marketplace.
Whether you’re a franchisor looking to expand your brand in the United States or you simply want to stay ahead of your competition, Brizo offers a comprehensive suite of data products to power up your operations. From menu data to restaurant tech coverage, our data gives you the ability to understand the foodservice market for highly targeted research and prospecting.
In this article, we’ll further discuss the key points to consider when evaluating data in the foodservice market. We’ll explain why certain elements are essential and how you can leverage them to your advantage. Let’s begin.
Sales Prospecting
Sales prospecting in the foodservice market is about understanding what customers look for in terms of a food service experience. Evaluating data relevant to the customer’s needs, lifestyle, and budget can give you insight into what kind of product offerings will resonate with them. This type of data can also inform primary market research activities, to discover relevant consumer behaviors and trends.
For example, taking into account the number of restaurants in a particular area, the number of customers, and what type of customer they are (young, middle aged, elderly), can help pinpoint the best locations for your stores. Knowing the hottest menu offering, how customers rate the restaurant service experience, and even statistical insights regarding the city’s performance can help create a more informed and robust sales strategy.
Marketing to the Foodservice Market
When it comes to marketing in the foodservice market, it’s all about understanding how a customer feels toward your product offerings, how they interact with them, and what elements they consider when making a purchase. Utilizing the right data can help you understand customer behaviors and preferences, so you can adjust and optimize your marketing activity.
Data-driven insights can help you create marketing campaigns that will attract, convert and close more leads. By understanding the market trends in terms of pricing and menu items, you can deliver tailor-made customer experiences in line with existing conditions in the market. Analyzing customer data can also inform you on what kind of content may work best in boosting engagement and achieving higher conversion rates.
Find Kitchens
Finding kitchens is a key component of expansion as a franchisor. Having access to needed data can give you a huge advantage in finding the best possible locations and kitchen facilities for your needs. From evaluating the costliness of location and factors related to hiring staff to ensuring that you have the right cuisine for the area, data analytics can truly be a game-changer.
At Brizo, we offer detailed data on restaurants, demographics and food industry trends. With rich data sets exclusive to the industry, you can make informed decisions when it comes to new locations. This type of data can also help you identify the most profitable locations and prioritize distribution channels for better ROI.
Data Enrichment
Data is constantly evolving, so it’s important to stay on top of the changes in order to make informed decisions and optimize operations. At Brizo, we offer data enrichment services to help you keep up with the ever-changing landscape of the foodservice market.
By continually adding more data and rich insights to your existing archives, you can stay ahead of the competition and make decisions with confidence. Our data enrichment services can also help you make timely decisions based on current conditions, such as changes in the labor market and rising food prices.
In Closing
In this article we’ve looked at the importance of data in the foodservice market and strategies for sales prospecting, marketing, finding kitchens, and production expansion. Evaluating available data for further insights can be critical in finding the best locations and too optimize operations.
Data analysis can also help you understand customer trends and preferences so you can make the most of strategic marketing and sales activities. With data-driven insights from Brizo, you can make informed decisions and equip your sales team with the power of knowledge.
