For franchisors looking to expand and understand local food service markets, the power of data-driven market intelligence can be a crucial differentiator in their success. From uncovering sales and marketing insights to future kitchen expansion, data-driven market analysis from a firm such as Brizo can provide an in-depth look into the foodservice market that allows franchisors to make the most informed decisions.
The data and knowledge that commercial firms like Brizo supply allows franchisors to get a better pulse of the market and determine opportunities that may have been otherwise unnoticed. From menu analytics to industry-specific insights, franchise businesses have the potential to uncover actionable information that can give them the edge they need in order to capitalize on trends and increase their sales.
Sales Prospecting and Marketing
Data-driven market intelligence is essential for franchisors’ sales and marketing teams. Enabled with foodservice data, can help sales professionals identify internal advantages and uncover potential leads for new sales opportunities. Whether it’s discovering market trends or potential customer segments, sales teams can tap into the comprehensive data offered by firms such as Brizo to find new avenues for expansion.
On the other side, foodservice data can also help marketing teams develop and refine strategies to target new customers. Understanding the needed messaging and the best channels and platforms to reach your target audience is key. With market intelligence, franchisors can develop their marketing with data-backed insights and analytics, ensuring conversions and increased sales.
Find Kitchens and Expand Operations
Production innovation and expansion in the foodservice market is no easy feat. Firms like Brizo can provide unique menu data that can help shape strategies for branching out to new consumers. Having access to this type of data can optimize production processes and streamline operations. The ability to look at the market as a whole or survey particular regions can help franchisors maximize kitchen efficiency while increasing their customer base reach.
Data Enrichment
Data-driven market intelligence can also help boost specific systems and processes. With the right data, franchisors can start making decisions with more confidence. Deeper insights into the foodservice market can help enrich systems and can potentially reduce operational risks.
When trying to assess foodservice market performance, having access to proprietary intelligence can give franchisors the edge they need to make informed decisions. With data-driven market analysis, they can have access to deeper menu analytics, sales and marketing insights, production optimization, and system enrichment. With the right information at their fingertips, franchisors can make better decisions, reach more customers, and ultimately reach their expansion goals.
