The foodservice industry has been steadily growing, influencing consumer and retail trends as well as emerging technology. With this growth in the foodservice market, it’s now more important than ever for restaurant franchisors to understand their local food trends in order to make informed decision when expanding their locations. Brizo provides a comprehensive and targeted set of data for deeper market understanding and analysis. This data helps franchisors equip their sales teams, improve marketing efforts, and find the best locations to expand their operations through data-driven insights and analytics.
Sales Prospecting in the Foodservice Market
By leveraging Brizo’s data-driven insights, franchisors can equip their sales teams with accurate market knowledge needed to effectively achieve their goals. These insights can help salespeople uncover valuable industry trends, understand their competitors better, and adjust their sales strategies to fit the market they’re serving. Furthermore, the data can be used to systematically identify prospective customers and prioritize them based on a variety of demographic, menu, and technology insights. The data allows franchisors to narrow in on prospective customers quickly and accurately, and deploy resources more efficiently.
Marketing to the Foodservice Market
Franchisors can also utilize Brizo’s insights to better equip their marketing teams. By leveraging the data, marketing professionals can enhance their efforts to attract, convert, and close more leads. It provides a comprehensive view of the foodservice market, offering up-to-date and accurate menu data to help with targeted advertising that sticks to the local food trends. Furthermore, the data helps marketers locate the best places to advertise, allowing for a more effective strategy to gain better ROI.
Find Kitchens & Expand Operations
In addition to sales and marketing efforts, the data helps franchisors more efficiently find kitchens to serve as the locations they’ll expand their operations. Through in-depth market insights and analysis, franchisors can uncover valuable data such as customer trends, restaurant hours, and delivery options to more accurately pick and decide between locations. In addition, the data helps franchisors streamline their production innovation and strategically plan their expansion from one location to multiple locations.
Data Enrichment
Brizo’s data helps franchisors make better decisions and enhance their franchise systems with comprehensive market insights. It allows franchisors to draw knowledgeable conclusions faster, providing up-to-date and relevant data points that can help forecast market trend and better allocate resources. By enriching the data, franchisors can further strengthen their business decisions and gain more confidence in each strategic move they make.
