For food & beverage distributors looking to launch their products into new markets, the evaluation process is an integral part of any successful launch. Traditional methods of evaluating markets focus largely on logistics, such as cost and availability of raw materials, competitors, and the overall market size. While these are important factors, they are only the surface-level metrics. Far too often, the foodservice market and its dynamic nuances are overlooked.
Enter Brizo. It is a cutting-edge tech-solution that provides comprehensive data for deeper foodservice market understanding and analysis. Through its unique data fields focused on the foodservice industry, Brizo unlocks insights and decisions for a data-driven sales process that can revolutionize how food & beverage distributors approach the market.
Sales Prospecting
For sales teams in the food industry, Brizo’s data-driven insights provide unparalleled market analysis. The data gathered from current and emerging restaurants allows firms to target certain locations and customers more efficiently. This invaluable information enables sales teams to easily ascertain total market potential and more accurately forecast sales. This technology allows teams to make better decisions by understanding the competition, size of the market, and even emerging trends.
Marketing
For sales teams in the food industry, Brizo’s data-driven insights provide unparalleled market analysis. The data gathered from current and emerging restaurants allows firms to target certain locations and customers more efficiently. This invaluable information enables sales teams to easily ascertain total market potential and more accurately forecast sales. This technology allows teams to make better decisions by understanding the competition, size of the market, and even emerging trends.
Brizo’s marketing insights can also serve as a powerful tool for up-and-coming companies. With access to an entire database of menu items and pricing structure, organizations can be sure their marketing and product positioning strategy is targeted to the right customer markets. Additionally, the data can provide critical information on successful product placement and where to focus marketing initiatives.
Find Kitchens & Expand Operations
Often, the process of expanding operations is hindered by resource constraints in the market and time consuming research. However, with access to comprehensive menu databases and restaurant tech solutions, upstart companies can quickly delve into the expansive foodservice market. With the right data sets, businesses can make informed decisions about potential target customers even prior to the launch of their products or services.
Data Enrichment
Enriching the current organizational data systems is essential for accurate and timely analysis of the foodservice market. With data sets curated specifically for the food service industry, companies can beef up data storage, understand existing market information, and find potential customers prior to launching a product or service. This is essential in order to make informed decision and to quickly capitalize on successful product launches.
Final Thoughts
For any food & beverage distributor looking to launch their product into a new market, Brizo is an invaluable tool. With access to comprehensive databases and data-driven insights, organizations can gain the necessary market information to make informed decisions and streamline sales process. By unearthing the nuanced layers of the foodservice market, Brizo has revolutionized the target market process.
