Franchises—from fast food to fine dining—are a major force in the US food service market. Companies often have a general understanding of the foodservice market, but franchisors need strategize from a deeper level in order to grow their business while tracking trends and expanding operations.
By taking advantage of data enrichment, franchisors can gather and analyze comprehensive insights to gain a better understanding of their local food markets. Data enrichment provides a unique view into the food service industry and allows companies to understand their specific position in their market. With the added information they gain, franchisors can find new ways to innovate their products, effectively market to their demographic, and assess how much potential there is for further expansion.
Sales Prospecting
Data enrichment can help franchisors target local audiences more effectively, making sales prospecting a breeze. The more information franchisors can find out about a particular local market, the better prepared they are to make sales, Whatever business model they’re pursuing—quick-service or full-service operations—information like demographics, taste preferences, as well as other restaurant data can prove useful.
For example, with data enrichment from Brizo, a franchisor can find out the top local cuisines in a given area, which in turn will provide information on popular flavor combinations. This can help remove the guesswork from their marketing and menu items and improve service to the local area. Furthermore, this data can help target potential customers who prefer the food options they offer.
Marketing to the Foodservice Market
Using data enrichment, franchisors can create targeted marketing campaigns and direct advertisements to local customers. Such campaigns can then be customized based on data such as location, demographics, tastes, and local cuisine trends. This can be a great news for franchisors, as it will help them fine-tune their messaging and tailor it to local markets.
Also, data enrichment can provide information on what dishes are popular in what locations. This data can be used to determine what ingredients should be included in each market’s menu, what type of advertising should be used to promote those dishes, and what flavor combinations are most likely to be successful in a certain market.
Find Kitchens and Expand Operations
Finally, data enrichment can provide valuable insights into local and national dining trends, allowing franchisors to stay ahead of the curve and up their game. With such insights, they can strategize on the best way to expand their operations and find optimal commercial real estate. For instance, they can use such information to find high performing kitchen warehouses, restaurants, pubs, or other types of food service centers—all based on local customer preferences.
End thoughts
Data enrichment can provide franchisors with the information they need to make competitive and successful decisions in the food service industry. With access to such data, they can seize more local opportunities, gain better insight into their customers, and effectively explore potential areas to expand their operations. With added data, franchisors can make sure they make the right choices, increase their success rate in the local market, and stay on top of food service trends in their area.
