2020 has changed the bar industry forever. The pandemic has forced establishments to find new ways to offer services and open up for customers in a safe way. Even if the pandemic fades away, the changes it has brought are here to stay. Keeping up with them is essential if you want to prepare your bar for the future.
At the same time, bar owners around the world have hinted at new ways to get their place up to speed with emerging tech. This article will look at the current trends that an established bar must adapt to in order to remain competitive and secure a bright future for their business.
1. Going Digital – Cashless Payments Solutions
As mentioned earlier, the pandemic has forced bar owners to implement a cleaner and more efficient way of offering services. One of the ways they have done so is by adopting digital payment solutions. Cashless payments allow customers to securely pay for the drinks they ordered, without the need for physical contact.
Not only do cashless payments offer a seamless experience, they also make it easier for customers to track their payments. This gives them further peace of mind and reassurance about the safety of their purchase.
2. Offering Contactless Food And Drink Deliveries
Given the rise of the food delivery industry, offering contactless deliveries has become an opportunity for bars to maintain their sales. As customers are becoming more cautious with their travels, many restaurants and bars are leveraging third-party apps that can deliver food and drinks without contact.
At the same time, contactless deliveries allow customers to enjoy their favorite dishes without having to leave the house. Bars can take advantage of this trend by ordering the items they need from suppliers and selling them on their websites as well as various delivery apps.
3. Embracing Social Media
When it comes to connecting with customers and offering the best services, nothing can beat social media. Nowadays, customers use social media to find the best spots in the city, as well as share their experiences with others. As such, it has become essential for bars to establish a strong presence on social media platforms such as Facebook, Twitter, and Instagram.
By utilizing these platforms, bars can stay in touch with their customers and offer discounts and deals as well as special promotions. Additionally, by leveraging the power of analytics, they can gain valuable insights about their customers’ preferences and buying behavior.
4. Leveraging data For Success
As the foodservice industry continues to evolve, restaurant technology providers are playing a vital role in helping businesses to keep up. The emergence of solutions such as Brizo, a foodservice market analytics platform, is allowing bar owners to gain deeper insights about customer preferences as well as sales patterns.
Additionally, with the right systems in place, bar owners can have data-driven insights on competitors’ strategies and marketing campaigns. These insights can be used to develop the most optimal strategies for the business, allowing bar owners to increase their profits and gain a competitive edge over their rivals.
In summary
Today’s bar industry is constantly evolving and as such, bar owners must keep their eyes open for the latest trends and embrace the right solutions to stay ahead of the competition. This article has looked at some of the major trends that bar owners must consider in order to remain successful. From going digital and offering contactless deliveries to leveraging restaurant technology and embracing social media, there are plenty of opportunities available for bar owners to take advantage of.
