With the New Year now underway, it’s time to take a look at the latest food service trends that are expected to be embraced by restaurants and franchises around the country in 2023. Being able to capitalize on current trends to target, attract, and close consumer leads is a key part of any franchising strategy and a major factor in success. But how do franchisors go about understanding, analyzing, and leveraging data to craft effective campaigns that will meet the whims of food tastes this year?
According to many industry experts, data-driven marketing is a critical aspect of success for any business and this especially holds true for franchised restaurants. With the emergence of tools such as Brizo, brands are now able to gain powerful insights into the foodservice market, such as current menu trends, restaurant tech usage, and more. Being able to analyze and capitalize on such data to craft effective campaigns and make intelligent business decisions is crucial for franchised brands today.
Given that each region has its own distinct food service trends, understanding the local customer base is key in developing a successful marketing strategy; leveraging marketing insights generated from data can make a huge difference to a restaurant’s success. By analyzing existing trends in the foodservice market, franchisors can develop a well-crafted plan that appeals to the local demographic. For example, understanding what type of foods are most popular in certain regions at a given time can allow restaurant owners to craft promotions around those foods, increasing their visibility in the market.
Not only can this data be used to develop campaigns for existing restaurants but also to identify markets which are potentially lucrative for expansion. By analyzing a wide range of restaurant data from multiple regions, franchisors can more accurately identify where their restaurants will have the greatest success and where the demand for their product may be highest.
Moreover, data insights can also help in identifying the type of technology that can be used to streamline production efficiency and save time and money. From uberization methods and predictive analytics to smarter CRM systems, transitioning restaurant operations to a more technologically driven one can lead to greater profits and improved customer service.
Ultimately, data-driven insights are key for establishing success in food service trends for 2023. The ability to apply insights from market trends to craft efficient sales strategies, strategy campaigns, and enhance operations using restaurant tech can greatly impact a restaurant’s bottom line. Doing the necessary research and analysis to understand the local market and customer base is essential for a successful franchising strategy.
