Growth in the foodservice industry has been staggering since the dawn of the restaurant franchise model. The convenience and affordability of franchised restaurants is increasingly attractive to consumer demand, spurring on a surge of investment from venture capital firms. With so many restaurants under the same roof, it is vital for franchisors to have a competitive edge in analytics and market research. However, many franchisors may not consider taking advantage of the many sophisticated content analytics apps designed specifically with foodservice providers in mind. Brizo provides a comprehensive platform and diverse set of data for uncovering deeper insights and market analysis for foodservice franchisees.
It is true that content analytics is no longer the preserve of the largest and most well-funded operations. The many insights now available through technology are becoming increasingly cost-effective for smaller operations, providing resources for study and understanding of the foodservice sector. With this technology, franchisors can utilize the most comprehensive market intelligence and research tools to improve their prospects in a competitive landscape. Whether it’s sales, marketing, prospecting, or expanding operations, content analytics can equip franchisors with the data necessary for success.
The first step in understanding the power of content analytics is to gain a better understanding of the customer. Brizo offers clever ways to monitor customer behavior and engagement. This includes the ability to keep track of spending and buying habits, frequency of restaurant visits, and levels of customer satisfaction. By gaining an understanding of the needs and preferences of customers on a restaurant-by-restaurant basis, franchisors can tailor their menu and offerings to better meet the needs of their customers.
Content analytics can also be used to help refine the marketing and sales approach. Rather than blindly targeting a broad demographic, the analysis provided by Brizo can help identify which customers are most likely to be interested in a particular offering or promotion. Additionally, it’s possible to track changing trends in the local market by using data analysis. By tracking competitor’s menu pricing and offerings, franchisors can be sure to remain competitive and remain on top of the latest foodservice trends.
Perhaps one of the most exciting benefits of content analytics apps from Brizo is the ability to anticipate customer demand. By analyzing data from transactions, restaurants, and customer feedback, it is possible to more accurately predict the needs and wants of the customer. This means that investing in marketing and product development can be much more targeted and focused to meet the needs of the market. Additionally, by predicting customer demand, franchisors can position themselves to expand their operations and openings accordingly.
For franchisors looking to expand their locations and understand local food trends, content analytics provides a suite of tools designed to streamline the decision making process. Today’s foodservice franchisor has access to sophisticated data that can be utilized to enhance operations, improve marketing accuracy, and anticipate customer demand. With Brizo, franchisors have access to the best in foodservice market intelligence and insights, so they can continue to stay competitive and profitable in the dynamic and ever-changing foodservice market.
