From restaurant tech to new menu trends, the food service market is ever changing. To stay ahead of the competition, food and beverage business owners must remain up-to-date on the most recent consumer trends in order to maximize their sales and enhance their operations.
By utilizing consumer trend intelligence, food and beverage distributors can easily create effective sales and marketing strategies that will maximize their profits and grow their businesses. Keeping up with industry trends will help distributors find new kitchens, expand their operations, and enrich their data with more comprehensive market insights.
This article takes an in-depth look at the top ten considerations for consumer trends in the food service market and how they can be used to supercharge sales and marketing strategies. To simplify the process, we have broken down these considerations into four key groups: menu data, restaurant technology, sales prospecting, and marketing.
Menu Data
Consumer trends in food are first and foremost heavily influenced by menu data available to the foodservice market. This data is collected from restaurants, catering companies, and food trucks to identify the types of items that are currently popular in the market. With this valuable information at their disposal, businesses have the advantage of being able to quickly adjust their menus and offerings to appease the current trends while anticipating the future ones.
Menu data also provides insight into the items that are selling well or not so well within the market. This helps businesses to determine the items that should be discontinued, added, or modified to better fit the needs of their customers. Using this data can help businesses ensure they are offering dishes that customers can enjoy and that produce the highest profits.
Restaurant Technology
Along with menu trends, restaurant technology is quickly revolutionizing the food service market. Restaurants, catering companies, and food trucks are continuously investing in cutting-edge technology that improve their operations and enhance their customer experience.
For instance, several restaurants are now offering mobile apps that can make it easier for customers to order for delivery or take-out. Apps like Delivery.com, Grubhub, and DoorDash have revolutionized delivery services and allowed restaurants to reach a larger customer base. Additionally, many restaurants are now offering loyalty programs that allow customers to earn incentives for their frequent visits.
Sales Prospecting
Sales prospecting in the foodservice market is essential for businesses looking to add new customers to their existing pool. Market intelligence can be used to accurately target potential buyers and acquire new customers. Data can be leveraged to identify potential customers in specific markets and allow sales teams to reach more qualified buyers.
Sales insights can also be utilized to create highly-targeted messages that resonate with specific audiences, helping sales teams significantly reduce miscommunication and win more deals. Successfully targeting new customers can lead to substantial growth for businesses and can help them stay ahead of their competition.
Marketing
In addition to sales prospecting, leveraging consumer trend data for marketing is just as important. Market intelligence can help businesses discover the types of messages and content that are resonating with their target audiences. Using this data can be highly beneficial when it comes to identifying customer pain-points and creating content that responds to their needs.
Businesses can also use consumer trend data to create more effective lead generation campaigns and increase their conversion rates. With insight into the latest industry trends, businesses can quickly identify what type of content their target audiences are consuming and create highly-targeted campaigns that resonates with them.
Final thoughts
As the food service market continues to evolve, it is essential for businesses to keep up with the latest consumer trends. By leveraging market intelligence, food and beverage distributors can significantly improve their sales and marketing strategies and take their businesses to the next level. Using data to better understand customers’ wants and needs will optimize their operations and help them reach new heights of success.
Topic: Foodservice Market, Foodservice Intelligence, Consumer Trends
