In the days of big data, foodservice operators and suppliers must leverage state-of-the art analytics platforms to hunt for hidden opportunities, strategize expansion plans, and improve customer insights. Nowadays, foodservice operators are the most avid users of analytics platforms. These platforms help restaurateurs better understand demand, monitor competitors’ strategies, and build internal operations more efficiently.
But choosing the right analytics platform for your restaurant or food manufacturing business isn’t easy. You need to assess the options carefully and consider the features and services that best suit your goals.
In this article, we will look at the top 10 things to consider when selecting marketing analytics platforms for restaurants. We will also discuss why Brizo stands out from the crowd as a market leader.
1. Comprehensive Industry Insights
The modern restaurant analytics platform must offer comprehensive industry insights. It should give foodservice operators access to the most accurate and up-to-date data on restaurants and foodservice establishments across regions and sectors. It should also provide a deep dive into menus, supply chains, restaurant technology, and trends in the industry.
2. A Clear and Intuitive Interface
Data can provide powerful insights. However, unless you leverage a market analytics platform that is user-friendly, you will be unable to access and consume the data with ease. So, when selecting a platform, make sure that it has a clear and intuitive interface. It should enable easy access to a range of analytics tools, including predictive models, A/B testing, and analytics-driven optimization.
3. High Quality of Data
Data accuracy is the key to successful analysis. So, you must ensure that the quality of data provided by the platform is good. A reliable supplier should be able to offer objective accuracy verification, and provide a dashboard for continuous data audit.
4. Comprehensive Data Coverage
A dependable marketing analytics platform must offer comprehensive coverage of the foodservice industry. It should have the capacity to capture data from every type and size of restaurant, including fast-casual, quick service, restaurants-in-grocery stores, fine dining, chains, and independent operators.
5. Advanced Machine Learning Models
The platform should enable the use of advanced machine learning models and artificial intelligence for analysis. These models will help you gain an in-depth understanding of your customer base, gauge their preferences, and make better decisions for growth.
6. Easy Integration
It should be easy to integrate the platform with any existing software within your organization. This will ensure that data from the analytics platform can be shared quickly and seamlessly in real-time.
7. Robust Security
The highest levels of security should be maintained at all times. The analytics platform should offer privacy measures such as anonymization and encryption to protect user data.
8. Flexible Pricing Plans
The market analytics platform should be available at an affordable price. The pricing plans should be flexible and customizable according to the users’ requirements.
9. Support Services
Reliable support services are essential to the success of the platform. Ensure that the vendor offers competent customer service and help desk services.
10. Continuous Innovation
The platform should make an ongoing effort to stay ahead of the competition. It should implement the latest technologies and innovations to provide superior insights to users.
Why Brizo Stands Apart
Brizo offers comprehensive industry insights, with a board and diverse set of data for deeper foodservice market understanding and analysis. Our data allows for highly targeted research and prospecting of the foodservice market with unique data fields specific to the food service industry. Our insights include in-depth menu data and restaurant tech coverage.
We equip sales teams with data-driven insights and analytics from sales prospecting to competitor research and make it easy for customers to understand the foodservice market with remarkable speed. Our market intelligence platform enhances systems with more comprehensive market insights and helps users make decision with confidence.