The foodservice market is a complex and ever-evolving market that presents unique challenges for businesses navigating their way within it. Food & beverage distributors must implement data-driven strategies to help identify opportunities, create effective sales teams, and establish hard-hitting marketing tactics.
In this age of technology, there are many approaches to gathering data on the foodservice market. One of the most advanced approaches is the use of an account-based analytics application, such as Brizo. This advanced platform collects and provides data on the foodservice market, allowing for more targeted research and prospecting, in-depth menu data, and restaurant tech coverage. With all these insights, businesses can equip their sales team with data-driven insights and analytics, attract and convert more leads, streamline production innovation, and enrich their systems with detailed market insights.
When using a sophisticated account-based analytics application for restaurants, there are various considerations to be aware of. The following is a list of the top 10 things to consider when using such a platform:
1. Market Intelligence: With the help of an account-based analytics platform, businesses can gain vital insights into the foodservice market and use these insights to help shape their strategies. The platform will provide comprehensive market intelligence that businesses can use to anticipate industry trends and design more effective sales and marketing plans.
2. Targeted Prospecting: One of the greatest advantages of using a comprehensive analytics platform is the ability to obtain well-targeted prospects. The platform will provide detailed menu data, restaurant tech coverage, and more, which businesses can use to craft extremely focused campaigns.
3. Sales Effectiveness: With the insights from an account-based analytics platform, businesses can craft strategies to help optimize their sales team and ensure their sales efforts are more effective. This can ultimately provide higher ROI on their sales investments.
4. Lead Generation: By utilizing the data and insights from a sophisticated analytics platform, businesses can create lead generation tactics that are in-tune with their target customer. For example, the platform can provide restaurants with detailed customer segmentation and insights into who their most profitable customers are, allowing them to create campaigns that target these specific segments.
5. Production Innovation: The data and insights from a sophisticated analytics platform can also be used to streamline production processes. Restaurants can find the best kitchens and most efficient ways of creating their dishes, which can help them expand their operations with more confidence.
6. Data Enrichment: A comprehensive analytics platform should also provide businesses with a wealth of data that can be used to enrich their systems and gain a more thorough understanding of the market they are operating in.
7. Comprehensive Insights: The platform should provide more detailed insights than others on the market. This deeper level of insights can help businesses make smarter and better-informed decisions.
8. Cost-Effectiveness: It’s essential to also consider the cost of using an account-based analytics platform. Some of the best solutions on the market are cost-effective and can save businesses money in the long run.
9. Accessibility: Restaurants should look for an analytics platform that is easily accessible and provides an intuitive user interface. The platform should also have the ability to integrate into existing restaurant systems.
10. Security: Last but not least, the platform should provide robust security features to ensure the safe and secure storage and transfer of all data. The most secure platforms use encryption and other advanced security protocols to guarantee the safety of all data.
Considering all these factors is essential for business seeking to take advantage of an account-based analytics platform for restaurants. With a comprehensive platform, such as Brizo, businesses can better understand the foodservice market and capitalize on the powerful insights and tools provided.