Powering brand growth in the food and drink industry has become one of the leading focuses of marketing companies. From market research to sales prospecting and data enrichment – food and beverage companies need the right marketing firm to help get their message across and remain competitive in their industry. With that being said, here are the top 10 things to consider when choosing the best food and drink marketing company.
1. In-depth Menu Data and Restaurant Tech Coverage
Whether you’re launching a new product into a new market or aiming to expand your existing offering, having access to in-depth menu data and restaurant technology coverage is essential. The right marketing firm will have the data you need to make informed decisions and get a better understanding of the food service industry.
2. Sales Prospecting in the Foodservice Market
Armed with the right information, your sales team will be well prepared to confidently approach leads and convert them into customers. Good foodservice market research will uncover and assess key market objectives, signals, and trends – resulting in a successful sales strategy.
3. Marketing to the Foodservice Market
Reaching out to the right leads is essential to converting them into customers. Having access to the right insights for producing creative campaigns and targeted messages will help you capture the attention of your target audience.
4. Streamline Production Innovation And Expand Strategically
Marketing research is key to innovation, allowing production teams to develop new products with a greater understanding of market trends and insights. From recipe testing to packaging, marketing insight can help you and your team expand your company’s growth without unnecessary risks.
5. Data Enrichment
A good marketing firm will be able to provide the market data needed to power your company’s internal systems and make decisions with confidence. Foodservice brokers, distributors, and software companies can benefit from valuable data points to enhance food and beverage distribution efforts.
6. Breadth and Reach of Insight
Your marketing plan should be well-rounded and up-to-date with the latest industry data. A good food and drink marketing agency will provide you with the necessary breadths of insight needed to better understand the competitive landscape and emerging target segments.
7. User Experience
Today’s users demand a positive experience when engaging with a company. Your marketing firm should have the knowledge and tools to craft a positive customer experience that reflects the values of your brand. Investing in these capabilities can help attract potential customers and increase customer retention.
8. Data-driven Insights & Analytics
If you want to develop a comprehensive marketing plan, you’ll need access to the right data-driven insights and analytics to track performance and drive results. You’ll want a marketing firm that can supply the key performance indicators (KPIs) you need to measure your success.
9. Customer Service
Having access to the right data and information is only part of the equation. You also need an experienced marketing team dedicated to meeting your needs and responding to customer feedback quickly. A good marketing firm should have account managers and customer service representatives who can assist you if needed.
10. Security
Security is important when dealing with sensitive customer data. You’ll want a firm that is compliant with data privacy regulations and understands best practices for keeping customer data secure. This will help reduce the risk of data exposure and maintain the trust of your customers.
Choosing the right food and drink marketing agency is an important decision for any company in the food industry. Having access to the right data and insights and investing in security protocols can give you the competitive edge you need to be successful. Consider the above factors when selecting your marketing team and understand their experience and capabilities before moving forward.
