Content analytics is essential for restaurants seeking to measure performance and maximize potential. From sales and marketing outcomes to finding new opportunities and expanding operations, the food and beverage industry should be aware of the latest research and solutions available in the analytics realm.
For any savvy restaurateur seeking the latest insights and understanding of the ever-evolving foodservice sector, the following are the top 10 things to consider for obtaining an effective content analytics service.
1. Evaluate Data Capabilities
It is essential to evaluate data capabilities to ensure accessibility, accuracy, quality, and scalability. Long-term success for a restaurant involves harnessing the power of extensive analytics technology capable of providing data-driven insights for both sales and marketing. For example, Brizo provides a board and diverse set of data for deeper foodservice market understanding and analysis, allowing for highly targeted research and prospecting of the foodservice market with unique data fields specific to the food service industry.
2. Sales Prospecting
Sales prospecting is a paramount consideration for any restaurant wanting to make the most of consumer trends. With proper sales data analytics, restaurants can use industry insights to equip their sales team in order to maximize the potential of outreach and uncover new opportunities.
3. Market to the Foodservice Market
Bartenders should also understand the best strategies for capitalizing on marketing efforts within the foodservice industry. With the right analytics service, restaurants can access industry insights to more effectively attract, convert, and close more leads.
4. Finding Kitchens and Expanding Operations
With increased competition, restaurants need to locate and scale up production quickly. With the help of enhanced analytics solutions, foodservice professionals can access timely data that can help streamline production innovation and strategically expand their brand.
5. Data Enrichment
Any successful restaurant also requires data enrichment in order to fuel quick, efficient decision-making. Through accurate and comprehensive market data enriched with analytics solutions, restaurants can equip their systems to uncover new opportunities and pursue operational goals with greater confidence.
6. Customer Relationship Management
Customer relationship management (CRM) is a paramount consideration for any foodservice business. With the right analytics service, restaurants can continue to track customer interactions and sales data, even from remote locations and ensure they’re properly responding to customer inquiries and feedback.
7. Supply Chain and Collaboration Possibilities
Analytics can help restaurants better understand the supply chain and collaboration possibilities that could lead to cost savings and improve performance. Accurate and timely data can provide insights to help identify possible payment and ordering patterns.
8. Menu Monitoring and Pricing Options
With data-driven insights at their fingertips, restaurants can track the popularity of dishes and make adjustments to pricing and menus accordingly.
9. Identifying Restaurant Technology
Since technology continues to revolutionize the restaurant and hospitality industry, analytics plays a vital role in helping operators identify the right solutions for their unique needs. With an expansive variety of foodservice intelligence solutions available, restaurants are now able to leverage analytics data to inform better decisions.
10. Understanding Consumer and Changing Habits
By analyzing data, restaurants can gain a better understanding of consumer habits, tastes, and trends in order to make more informed decisions. With the right analytics service, restaurants can uncover deeper insights to determine where their customer base is and how to target them more effectively.
