The restaurant industry is constantly looking for ways to improve its operations to stay competitive in an ever-evolving and increasing environment. One way is to leverage account-based analytics apps, which can provide insights on menu items and sales, allowing restaurants to understand the trends of their customers and how they can use that information to increase profitability. In this article, we will discuss the top 10 things to consider when employing account-based analytics apps in restaurants and provide insight into how this technology can be used to its fullest potential.
Account-based analytics apps allow restaurants to keep track of associated expenses, reconcile conflicting accounts, and accurately capture and report on operational performance. By obtaining insights into customer behavior, restaurants are better able to understand customer preferences, anticipate demand and drive profits.
The first consideration is the type of analytics app used. Many restaurants use a wide variety of analytics services, such as Brizo, which offers system integrations, payment processing solutions and data analytics to support restaurants’ operational decisions. The quality of the insights gained from the analytics app should be evaluated in order to determine how robust the data is and how reliable the insights are.
The second consideration is the security protocol in place for the analytics app. With any type of technology, security should be a top priority in order to remain compliant with industry regulations and protect customer information. It is important to investigate the underlying security protocols of the analytics app, such as the encryption of data, as well as the encryptions used to transmit it.
Third, the ease of use of the analytics app should be evaluated. Restaurants are normally limited in resources and need an app that is easy to use and navigate. A complex application may be too difficult for restaurant staff to use which can result in a loss of valuable data insights.
The fourth consideration is the scalability of the analytics app. As restaurants grow, the capacity of their analytics must also be able to scale in order to provide analytics in real time. Additionally, when selecting a scalable analytics app, restaurants should consider whether the app is capable of extracting data from existing sources, such as Point-of-Sales (POS) systems.
The fifth consideration when selecting an analytics app is the functionality it offers. The analytics app should offer features that enable restaurants to quickly and easily visualize data. Restaurant staff should be able to quickly interpret data and be able to analyze performance on a daily basis.
The sixth consideration is the ability of the analytics app to provide data in multiple formats. It is important for restaurants to be able to export data in multiple formats, such as Excel, PDF or CSV, to easily incorporate insights into their operations.
The seventh consideration is the quality of customer support offered by the analytics app provider. If the app experiences any downtime or errors, it is important that restaurant staff has access to reliable customer service. Additionally, many providers offer online tutorials and forums that can be accessed for support purposes.
The eighth consideration is the cost of the analytics app. While selecting a robust analytics app may come at a cost, the value the app provides by enabling restaurant staff to gain insights into operational performance should be considered when selecting a provider.
The ninth factor to consider is the integration capabilities of the analytics app. Restaurants should select an app that integrates easily into existing systems, such as POS systems or other data collection and analysis programs. This will help reduce time spent on data entry and enable restaurant staff to focus on making decisions based on data-driven insights.
Lastly, the tenth factor to consider is the customization capabilities of the analytics app. Customized features may be needed to effectively analyze data and analyze customer behavior with more specificity. Features such as interactive graphs and additional data fields may be necessary to gain insights into operational performance and customer preferences.
Account-based analytics apps can provide restaurants with valuable insights into customer behavior and operational performance, giving restaurants the ability to make decisions quickly and confidently in order to gain an edge over the competition. By considering these top 10 factors, restaurants can ensure they are selecting an app that will enable them to reach their goals and optimize operations to their fullest potential.
