In today’s competitive business landscape, it is essential for restaurants to consistently strive to stay ahead of the curve and be informed on the latest market trends and developments to stay competitive. With account based data platforms for restaurants, you can gain greater visibility and more comprehensive insights into your target markets to ensure you always remain ahead of the game.
From sales prospecting to marketing and expanding operations, account based data platforms can help you access more accurate and comprehensive insights into the food service market, as well as help you identify and capitalise on potential opportunities. With this in mind, here are the top 10 things to consider when selecting and evaluating account based data platforms for restaurants:
1. In-depth menu data: An account based data platform should provide you with comprehensive, up-to-date menu data, including individual items and their cost and description. Having a thorough understanding of menus can help you quickly identify trends and opportunities in the food service market, as well as allowing you to more accurately target relevant markets.
2. Insight into the restaurant tech industry: Technology is rapidly transforming the restaurant and food service industry, from kitchen equipment and customer ordering systems to automated payment systems and beyond. An accurate account based data platform should provide you with the necessary insight into the restaurant technology industry, enabling you to stay ahead of the curve and make informed decisions about infrastructure investments.
3. Sales prospecting: An accurate account based data platform should enable you to accurately target local and national markets through specific sales prospecting tools. These tools can enable you to identify specific customer segments or markets, as well as perform customized segmentation of sales leads. This can help you more accurately target potential business prospects for your restaurant.
4. Market Intelligence: A comprehensive account based data platform should also provide you with reliable market intelligence in order to ensure you always stay competitive and informed of the latest trends. Having access to accurate and reliable market data can help you better plan your investments and focus your efforts on the most promising markets.
5. Streamline production innovation: An account based data platform should provide you with the necessary data to streamline production innovation and help you strategically expand your business. By leveraging industry insights and data, you can quickly identify and capitalise on potential opportunities to ensure you don’t fall behind competitors.
6. Find Kitchens and Locations: An account based data platform should also help restaurants identify the most optimal locations and kitchens for their business. By leveraging data-driven insights and analytics, you can identify the most strategically advantageous and profitable locations for your restaurant.
7. Conversion and close rate: An accurate account based data platform should be able to provide you with data regarding customer conversion and close rate, which can help you determine the best strategies and tactics for targeting prospective customers. By utilizing data-powered insights and analytics, you can optimize your conversion strategies to ensure you achieve the best possible close rate.
8. Data enrichment: A comprehensive account based data platform should enable you to accurately and quickly enrich existing data within your systems. This can enable you to more quickly identify trends and make decisions with greater confidence.
9. Comprehensive industry insights: It is essential for restaurants to have access to comprehensive and up-to-date industry insights in order to remain competitive. An accurate account-based data platform should provide restaurants with the latest news and developments in the food service industry, as well as relevant reports to help you stay updated.
10. Pricing: Last but not least, it is important to consider the pricing of an account based data platform before investing. Look for platforms that provide the most comprehensive set of data within your budget, or if necessary, seek out custom solutions that offer more tailored data.
By taking into consideration the above factors when selecting an account based data platform for your restaurant, you can ensure you make the most informed and beneficial decisions for your business.
