Pizza is a beloved dish around the world. But what trends should food service industry professionals be aware of when serving pizza? If you are a data provider looking to stay ahead of the competition, or an executive seeking to expand into the pizza market, there are a few things you should consider when it comes to pizza’s evolution. Read on to learn about the top 10 current trends in pizza.
1. Expanding tastes
The pizza market has evolved to include a variety of fillings and toppings. Customers are now seeking out more variety than ever before and looking for ingredients from far-flung locales. From American classics like the Chicago Deep Dish to Mediterranean-inspired flavors, pizza makers are coming up with ever-more-creative concepts and toppings.
2. Specialty pizzas
The market for specialty pizzas has grown in recent years. Many restaurants now offer unique twists on the traditional pie, such as vegan and gluten-free options. As customers become more health-conscious, these specialty pies are becoming increasingly appealing.
3. Growth of artisanal pizza
The artisanal pizza movement has been gaining traction in recent years. Artisanal pizzas are made with high-quality ingredients and often use lighter, thinner crusts. Customers are looking for unique pizzas with interesting flavor combinations and crave these high-end pizzas.
4. Expansion of pizza delivery services
Nowadays, with the expansion of food delivery services, customers can easily order their favorite pies without ever leaving the comfort of their own home. As more restaurants become available for delivery, customers can enjoy their favorite pizzas whenever and wherever they choose.
5. Pizza kiosks
Customers have become increasingly accustomed to convenience when it comes to ordering pizza. This has led to the rise of pizza kiosks, where customers can order their favorite pies, and have them freshly made in-store without ever having to pick up the phone.
6. Automated pizza making
In some instances, restaurants are utilizing automated pizza makers to quickly and efficiently assemble pizzas in-Store. This serves to reduce wait times for customers, and also boosts the efficiency of the restaurant’s operations.
7. Rise of data-driven insights in pizza making
More restaurants are utilizing data-driven insights to gain a better understanding of their customers and their preferences. This information can be used to create more targeted marketing campaigns and provide a more personalized pizza experience for customers.
8. Online ordering for pizza
Customers now have the convenience of being able to order their favorite pizzas online, directly from the restaurant’s website. This streamlines the process and minimizes wait times, resulting in an overall better experience for customers.
9. Food delivery aggregators
Food delivery aggregators have become increasingly popular in recent years, providing customers with one centralized platform from which to order various dishes, including pizza. Aggregators now represent a major part of the pizza market, and are expected to continue to gain traction.
10. Growth of pizza franchises
Pizza franchises have proliferated in recent years as customers are looking for a quick and convenient option for their pizza needs. Franchises offer the advantage of convenience while still giving customers the opportunity to choose their favorite toppings and flavors.
It’s clear that the pizza market is evolving, and food service providers must keep up with the latest trends in order to stay competitive. From expanding tastes to the rise of food delivery aggregators, the pizza market is constantly changing. By understanding the latest trends, restaurant technology providers and executives can ensure they are well-positioned to maximize their opportunities in the pizza market.