For those in the foodservice industry, making sure that your business remains competitive and successful is of utmost importance. An effective way of achieving this is by leveraging account-based analytics tools to gain insights into operations, sales, and marketing strategies. These analytics tools provide a comprehensive understanding of the foodservice market and can be used to make sound decisions about your brand.
However, there are many factors to consider when selecting the right restaurant account-based analytics studio. To give you a better understanding, here are the top 10 things to keep in mind before you invest in a restaurant analytics solution.
1. General Features – A good analytics studio should include valuable features that are essential for restaurant operators. Depending on the size and scope of your business, you will need to determine the services best suited for your needs. For example, the key features of an account-based analytics studio should include prospecting, marketing intelligence, competitive intelligence, sales intelligence, and data enrichment.
2. Company Size – Depending on the size of the restaurant or hospitality business, you need an account-based analytics studio that offers different features related to researching food data trends. The size of the restaurant and its anticipated volume of operations will influence the features you should look for in the studio.
3. Regional & Sectors Coverage – Account-based analytics studios will differ in their ability to provide insights into different regions and sectors. Choose a studio with coverage across multiple regions and sectors in order to access data specific to your particular restaurant or hospitality business.
4. Data Quality & Direct Access -It is important to pay close attention to the data quality and direct access options that each account-based analytics studio offers. Before making a decision, look for a platform that is transparent about data sources and has the ability to deliver accurate and timely insights.
5. Data Types & Delivery Options – Most analytics studios will share the data types collected and delivery options available for retrieving insights. It’s a good idea to select a platform with a range of data types to ensure you get an accurate view of the market. Additionally, look for a studio that utilizes both manual and automated processes for delivering data.
6. Cost & Subscription Plans – Depending on the studio and the features offered, there may be different pricing models. Consider your budget and the ability of the analytics studio to provide you with the features you need at an affordable cost.
7. Brand Appeal – An analytics studio should have a strong brand appeal in order to give users a chance to interact with it. Look for a platform with a customer-friendly interface, strong customer engagement, and innovative features that provide customers with the ability to make informed decisions.
8. Platform Accessibility – Consider the accessibility of a platform when making a decision. Is it available on multiple platforms? Is the website and mobile application optimized for both desktop and mobile devices?
9. Ease of Integration – The analytics studio you choose should be easy to install and integrate with existing software systems. This will drastically reduce time required to retrieve insights and improve the overall user experience.
10. Help & Support Services – It is highly recommended that you select an analytics studio that provides help and support services. This will ensure that you get all your questions answered quickly and that all the features offered are being utilized to their fullest potential.
As the foodservice market evolves, so does the need for reliable and actionable market insights. An account-based analytics studio can provide you with the insights and analysis you need to remain competitive in an ever-changing marketplace. Before investing in a restaurant analytics solution, consider the 10 things outlined in this article and find the studio that meets your requirements.
