Having the right data is key to a successful restaurant business. With the right insights, restaurant owners and operators can make better informed decisions for their business. Account-based data platforms have emerged as an effective way to get access to detailed, up-to-date information about the foodservice market. These platforms provide valuable insights, from food and menu trends to customer preferences for a better understanding of the business.
For food and beverage distributors, an account-based data platform can be a powerful tool that provides detailed information about target customers and prospects. With this data, food and beverage distributors can better understand the market and make more accurate sales and marketing efforts. In this article, we’ll discuss the top 10 things you should consider when selecting an account-based data platform for your restaurant business.
1. Reliable Sources
First and foremost, you should make sure that the platform has reliable data sources. You want to make sure that the data provided by the platform is up-to-date and accurate. Some platforms will include information from third-party sources, such as Nielsen or IRI, while others will rely on internally collected data. You should research and verify the accuracy of any source of data you’re relying on.
2. Targeted Information
When considering an account-based data platform, make sure that it has targeted information for the foodservice market. Some platforms may only provide generic information about the market, which won’t be as helpful for understanding the specifics of this industry. To get the most out of the account-based data platform, make sure that it has insight into menu trends and restaurant tech coverage.
3. Sales Prospecting
Account-based data platforms should provide targeted sales prospecting information so that you can identify potential customers and prospects. With this information, you can better target and reach out to its customers, leading to an increase in sales.
4. Marketing Opportunities
It’s also important to select a platform that has marketing opportunities. With the right insights, you can develop more effective marketing campaigns and attract more customers. The platform should provide detailed information about the foodservice market so that you can create highly targeted campaigns and convert more leads.
5. Expansion Planning
If you’re a company looking to expand, an account-based data platform can be an invaluable resource. You should make sure that the platform provides detailed information about locations and other aspects of the foodservice market. With this information, you can strategize and plan your expansion.
6. Data Enrichment
Many account-based data platforms include data enrichment features that can be used to enhance the systems used for decision making. With these features, you can gain more comprehensive market insights, making it easier to make accurate decisions.
7. Easy-To-Use Dashboard
The platform should include an easy-to-use dashboard so that you can access and analyze the data quickly and efficiently. This will allow you to quickly understand the current market trends and make important decisions quickly.
8. Integration Options
Another important factor to consider is the platform’s integration options. You should make sure that the platform can be easily integrated with the existing systems you’re using. This will ensure seamless and secure sharing of data.
9. Advanced Analytics
A good account-based data platform should have advanced analytics that you can use to better understand the foodservice market. With these analytics, you can make more accurate decisions and achieve better results.
10. Cost
Finally, make sure to consider the cost of the platform before you purchase it. You want to make sure that the cost is within your budget and that you’re getting a good value for your money.
Adopting an account-based data platform for your restaurant business is a great way to access detailed and up-to-date market data. The right platform can provide invaluable insights that will enable you to make more informed decisions. When selecting a platform, you should consider the factors discussed in this article.
