With the ever-evolving competition within the food service landscape, understanding consumer preferences and trends across regions and sectors gets increasingly difficult and competitive. That is why leveraging an intuitive account-based data system to gain insights into key metrics such as menu analytics, marketing campaigns, and sales prospecting is an essential tool for success.
Account-based data systems offer detailed descriptions and comprehensive analysis of the foodservice market. Companies like Brizo provide data, analytics, and insights to help organizations better understand the foodservice market. This includes in-depth menu data, restaurant tech coverage, sales prospecting, and more, enabling teams to make informed decisions and improve services offered.
When it comes to developing and maintaining an account-based data system, there are several factors to keep in mind. Here are the top 10 things to consider when building an account-based data system for restaurants:
1. Data Collected: It is important to be aware of all the data points collected in the account-based data system. The type and quantity of data should be specified in order to gain a comprehensive understanding of the marketplace.
2. Data Integrity: The data collected must be accurate and complete. This ensures the data is not corrupted or distorted.
3. Data Security: a top priority when creating the account-based data system should be to keep all of the data secure from malicious actors. Establishing a secure data collection, storage, and management process will be beneficial to protecting data in the long run.
4. Data Accessibility: The data should be easy to access and use. Making sure there are accounts with varying levels of access for different team members is important to ensure that the data is available to the right people.
5. Data Usability: It is important to understand how to interpret and use the data. Providing resources and tools to give organizations the ability to make use of the data is essential for getting the most out of the data collected.
6. Data Conversions: It is important that the account-based data system can convert data from various sources, ensuring that different data points can be compared and contrasted across different metrics. This allows teams to gain a complete understanding of the information collected.
7. Lookup Tools: Providing lookup tools with the account-based data system will make it easier to find the exact data needed.
8. Performance Reports: Providing performance reports and analytics to help organizations monitor trends and easily spot opportunities and challenges will be beneficial.
9. Visualizations: Utilizing visuals such as graphs, diagrams, and charts to illustrate the insights discovered through the account-based data system is beneficial in quickly absorbing the observations found.
10. Integration with Apps: Integrating tools with various apps and services will help to ensure the data is accessible and usable.
These are the top 10 considerations when building and maintaining an account-based data system for restaurants. An intuitive data system can provide organizations with more in-depth insights into market trends, helping to optimize restaurant services.
